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Appeal of location based ads among U.S. smartphone and tablet users Q1 2012

This graph presents the appeal of location-based ads among smartphone and tablet users in the United States in Q1 2012, broken down by age group. In the first quarter of 2012, 18 to 24-year olds stated that they found ads with location-based offerings more useful than traditional ads. According to a different survey, only 13 percent of companies which have implemented mobile marketing into their marketing strategies, use location-based mobile marketing.

Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age

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Release date

July 2012


United States

Survey time period

July 18, 2012

Age group

13 years and older

Supplementary notes

The source does not provide information about the number of respondents.

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Statistics on "Mobile advertising and marketing in the U.S."

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