The statistic presents types of mobile marketing in use in U.S. companies. In 2012, 49 percent all of surveyed executives stated that their companies used mobile QR codes for marketing purposes.
What type of mobile marketing are you currently using?
2012: April 11 to 23, 2012; 2013: May 20 to 31, 2013
Number of respondents
2012: n = 802; 2013: n = 745 business executives/leaders
Special properties
businesses that use mobile marketing
Method of interview
Online survey
Supplementary notes
Respondents were allowed to select all answers that applied to them or their company. Figures for 2012 come from StrongMail's Mobile Marketing Survey 2012. 'Mobile-optimized e-mail' and 'passbook/mobile wallet' were not listed in the 2012 study.
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StrongView. (June 17, 2013). What type of mobile marketing are you currently using? [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/226859/types-of-mobile-marketing-used-in-us-companies/
StrongView. "What type of mobile marketing are you currently using?." Chart. June 17, 2013. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/226859/types-of-mobile-marketing-used-in-us-companies/
StrongView. (2013). What type of mobile marketing are you currently using?. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/226859/types-of-mobile-marketing-used-in-us-companies/
StrongView. "What Type of Mobile Marketing Are You Currently Using?." Statista, Statista Inc., 17 Jun 2013, https://www.statista.com/statistics/226859/types-of-mobile-marketing-used-in-us-companies/
StrongView, What type of mobile marketing are you currently using? Statista, https://www.statista.com/statistics/226859/types-of-mobile-marketing-used-in-us-companies/ (last visited September 19, 2024)
What type of mobile marketing are you currently using? [Graph], StrongView, June 17, 2013. [Online]. Available: https://www.statista.com/statistics/226859/types-of-mobile-marketing-used-in-us-companies/
