Types of mobile marketing used by U.S. companies in 2012 and 2013

The statistic presents types of mobile marketing in use in U.S. companies. In 2012, 49 percent all of surveyed executives stated that their companies used mobile QR codes for marketing purposes.

What type of mobile marketing are you currently using?

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Release date

June 2013


United States

Survey time period

2012: April 11 to 23, 2012; 2013: May 20 to 31, 2013

Number of respondents

2012: n = 802; 2013: n = 745 business executives/leaders

Special properties

businesses that use mobile marketing

Method of interview

Online survey

Supplementary notes

Respondents were allowed to select all answers that applied to them or their company.
Figures for 2012 come from StrongMail's Mobile Marketing Survey 2012.
'Mobile-optimized e-mail' and 'passbook/mobile wallet' were not listed in the 2012 study.

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