There were 23 percent of sessions with detected use of ad blocking software on computers in Sweden in 2020. The corresponding figure for mobile was eight percent of sessions.
Share of sessions with detected use of ad blockers in Sweden in 2020, by device
Characteristic
Share of detected users
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* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Share of sessions with detected use of ad blockers in Sweden in 2020, by device [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/874588/detected-use-of-ad-blockers-in-sweden-by-device/
AudienceProject. "Share of sessions with detected use of ad blockers in Sweden in 2020, by device." Chart. August 19, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/874588/detected-use-of-ad-blockers-in-sweden-by-device/
AudienceProject. (2020). Share of sessions with detected use of ad blockers in Sweden in 2020, by device. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/874588/detected-use-of-ad-blockers-in-sweden-by-device/
AudienceProject. "Share of Sessions with Detected Use of Ad Blockers in Sweden in 2020, by Device." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/874588/detected-use-of-ad-blockers-in-sweden-by-device/
AudienceProject, Share of sessions with detected use of ad blockers in Sweden in 2020, by device Statista, https://www.statista.com/statistics/874588/detected-use-of-ad-blockers-in-sweden-by-device/ (last visited September 01, 2024)
Share of sessions with detected use of ad blockers in Sweden in 2020, by device [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/874588/detected-use-of-ad-blockers-in-sweden-by-device/