Benefits U.S. companies gained from SMS campaigns in 2012

The statistic presents benefits U.S companies gained from SMS campaigns in 2012. During the Chief Marketer survey, 45 percent of the respondents stated SMS campaign had high open rates compared to e-mail campaigns.

What benefits do you gain from SMS campaigns?

Share of respondents
Immediacy, urgency to read63%
High open rates compared to e-mail45%
Low cost compared to other channels45%
Reach the widest mobile audience42%
Easy to set up40%
Easy to test messages, offers40%
Can schedule periodic messaging37%
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Source

Release date

August 2012

Region

United States

Survey time period

April 6 to May 4, 2012

Number of respondents

n = 863 professional marketers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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