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Advertising spending in Italy 2011-2018
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Advertising spending in Italy 2011-2018
Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)
This timeline presents advertising spending in Italy in 2011, 2012 and 2013 and provides a forecast until 2018. The source projected that in 2014 the ad expenditure in Italy would amount to 11.48 billion U.S. dollars and would grow to 12.46 billion U.S. dollars by 2018.
Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)
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Description
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More information
This timeline presents advertising spending in Italy in 2011, 2012 and 2013 and provides a forecast until 2018. The source projected that in 2014 the ad expenditure in Italy would amount to 11.48 billion U.S. dollars and would grow to 12.46 billion U.S. dollars by 2018.
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- Release date
- September 2014
- Region
- Italy
- Survey time period
- 2011 to 2013
- Special properties
- includes digital (desktop/laptop and mobile), directories, magazines, newspapers, outdoor, radio and TV
- Supplementary notes
-
* Forecast.
Data for 2011 and 2012 was taken from an earlier publication.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2014
More information
- Region
- Italy
- Survey time period
- 2011 to 2013
- Special properties
- includes digital (desktop/laptop and mobile), directories, magazines, newspapers, outdoor, radio and TV
- Supplementary notes
-
* Forecast.
Data for 2011 and 2012 was taken from an earlier publication.
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Advertising in Italy
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Everything On "Advertising in Italy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Advertising in Italy"
- Overview
The most important statistics
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)Advertising spending in Italy 2011-2018
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)Digital ad spending per internet user in Italy 2010-2016
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)Advertising spending in Italy 2009-2019, by medium
- Forecasts of Italy´s share of Western Europe spending on internet advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending internet advertising 2016-2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending out-of-home advertising
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)Italy: advertising agencies employees 2012-2014
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)Italy: advertising material producers 2012-2014
- Distribution of advertising expenditure in Italy in 2016, by mediaItaly: share of advertising industry expenditure 2016
- Advertising companies
The most important statistics
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platformItaly: daily online reach of Banzai Advertising 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platformItaly: daily online reach of advertising company REA Group 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platformItaly: daily online reach of agency Good Move 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platformItaly: daily online reach of advertising network HiMedia Group 2016, by platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from July 2018 to January 2019, by access device Italy: daily online reach of advertsing company Manzoni Advertising 2019, by device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from July 2018 to January 2019, by device Italy: daily online reach of advertising company Athesis Editrice 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from July 2018 to January 2019, by access device Italy: daily online reach of advertising agency Mediamond 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from July 2018 to January 2019, by access device Italy: daily online reach of advertising agency Piemmeonline 2019, by access device
- Traditional media
The most important statistics
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2016 (in million euros)Italy: out-of-home media industry spending 2012-2016
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)Italy: entertainment and media industry advertising 2013-2017
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)Italy: B2B industry advertising 2013-2017
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)Italy: cinema industry advertising 2013-2017
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)Italy: magazine industry advertising spending 2012-2016, by category
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)Italy: music industry advertising 2013-2017
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)Italy: newspaper industry advertising 2013-2017
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)Italy: radio industry advertising 2013-2017
- Digital media
The most important statistics
- Share of the internet media market value in Italy in 2015, by sector Italy: internet media market share by sector 2015
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platformItaly: internet advertising market share 2014-2016, by access
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales methodShare of digital advertising spending in Italy 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019Digital share of advertising spending in Italy 2013-2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in European countries 2018
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)Italy: internet industry advertising 2013-2017
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)Italy: video games industry advertising 2013-2017
- Market value of the internet advertising industry in Italy from 2008 to 2016 (in billion euros)Italy: internet advertising market value 2008-2016
- Ad blocking devices
The most important statistics
- On which device did you install an Ad Blocker?Italy: installation of Ad Blocking devices in 2015
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and genderItaly: awarnesess of Ad Blocking devices 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and genderItaly: installation of Ad Blocking devices 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015Italy: reasons for using an ad blocker in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?Italy: opinion on advertising pact in Internet 2015
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Studies
- Digital advertising in Europe
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in Italy
- Advertising in Germany
- TV advertising in the U.S.
- Advertising in Japan
- Advertising in the Netherlands
- Advertising in North America
- Advertising in the Nordics
- Advertising in Belgium
- Advertising industry in Spain
- BRICS advertising
- Advertising in Turkey
Statistics on "Advertising in Italy"
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)
- Forecasts of Italy´s share of Western Europe spending on internet advertising from 2016 to 2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)
- Distribution of advertising expenditure in Italy in 2016, by media
- Leading celebrities working as fashion testimonials in Italy in 2016, by number of messages on social media (in 1,000)
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from July 2018 to January 2019, by access device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from July 2018 to January 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from July 2018 to January 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from July 2018 to January 2019, by access device
- Average unique daily internet audience of advertising agency RCS in Italy from July 2018 to January 2019, by access device
- Average unique daily internet audience of advertising sales house WebSystem - Gruppo 24 Ore in Italy from July 2018 to January 2019, by access device
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2016 (in million euros)
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the television and video industry in Italy from 2013-2017 (in million euros)
- Share of the internet media market value in Italy in 2015, by sector
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platform
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)
- Market value of the internet advertising industry in Italy from 2008 to 2016 (in billion euros)
- On which device did you install an Ad Blocker?
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?
- Media advertising spending in Norway from 2013 to 2018 (in billion NOK)
- Cumulated advertising spending in Sweden from January to April 2019, by media (in million SEK)
- Distribution of global advertising spending in 2021, by media
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)
- Advertising spending in Argentina in 2017 and 2018, by medium (in million Argentine pesos)
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Year-over-year advertising spending change in Sweden from 1st quarter 2016 to 4th quarter 2018
- Gross online advertising spending in Germany from March 2017 to March 2019 (in million euros)
- Advertising spending of out-of-home industry in Italy from 2013-2017 (in million euros)
- Percentage change of advertising spending in jewelry industry in Italy in 2017, by medium
- Monthly advertising spending in Sweden in April 2019, by media (in million SEK)
- Advertising spending in the United Kingdom (UK) from 2006 to 2019 (in billion GBP)
- Advertising spending in Chile from 2007 to 2017, by medium (in million U.S. dollars)
- Advertising spending in Chile from 2007 to 2017 (in million U.S. dollars)
- Advertising spending in the United States from 2010 to 2019 (in billion U.S. dollars)
- Advertising spending in Denmark from 2007 to 2017, with a forecast to 2019 (in billion DKK)
- Distribution of advertising spending in the Asia Pacific region in 2018, by medium
- Advertising spending in Argentina from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)
- Advertising spending in Latin America in 2018 and 2021, by medium (in million U.S. dollars)
- Advertising spending in Peru from 2017 to 2022 (in million U.S. dollars)
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