Advertising spending in Italy amounted to 7.8 billion euros in 2020, marking a decrease from the previous year due to the impact of the COVID-19 pandemic. Ad spend was projected to bounce back in 2021, with an estimated value of 8.4 billion.
Advertising spending in Italy from 2019 to 2021
(in billion euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Aziende della Comunicazione Unite. (July 6, 2021). Advertising spending in Italy from 2019 to 2021 (in billion euros) [Graph]. In Statista. Retrieved July 06, 2022, from https://www.statista.com/statistics/238045/advertising-spending-in-italy/
Aziende della Comunicazione Unite. "Advertising spending in Italy from 2019 to 2021 (in billion euros)." Chart. July 6, 2021. Statista. Accessed July 06, 2022. https://www.statista.com/statistics/238045/advertising-spending-in-italy/
Aziende della Comunicazione Unite. (2021). Advertising spending in Italy from 2019 to 2021 (in billion euros). Statista. Statista Inc.. Accessed: July 06, 2022. https://www.statista.com/statistics/238045/advertising-spending-in-italy/
Aziende della Comunicazione Unite. "Advertising Spending in Italy from 2019 to 2021 (in Billion Euros)." Statista, Statista Inc., 6 Jul 2021, https://www.statista.com/statistics/238045/advertising-spending-in-italy/
Aziende della Comunicazione Unite, Advertising spending in Italy from 2019 to 2021 (in billion euros) Statista, https://www.statista.com/statistics/238045/advertising-spending-in-italy/ (last visited July 06, 2022)
