Michele Majidi
Researcher
Advertising spending in Italy 2019-2024
Advertising spending in Italy from 2019 to 2024 (in billion euros)
Ad spending growth in Italy 2020-2023
Change in advertising spending in Italy from 2020 to 2023
Advertising spending in Italy 2020-2023, by medium
Distribution of advertising spending in Italy from 2020 to 2023, by medium
Advertising spending change in Italy 2020-2022, by medium
Change in advertising spending in Italy from 2020 to 2022, by medium
Video ad spending in Italy 2018-2027
Video advertising spending in Italy from 2018 to 2027 (in billion euros)
Radio ad spending in Italy 2018-2027
Radio advertising spending in Italy from 2018 to 2027 (in million euros)
Newspaper advertising spending in Italy 2018-2027
Newspaper advertising spending in Italy from 2018 to 2027 (in million euros)
Magazine ad spending in Italy 2018-2027
Magazine advertising spending in Italy from 2018 to 2027 (in million euros)
Cinema ad spending in Italy 2018-2027
Cinema advertising spending in Italy from 2018 to 2027 (in million euros)
OOH ad spending in Italy 2018-2027
OOH advertising spending in Italy from 2018 to 2027 (in million euros)
Digital ad spending in Italy 2018-2027
Digital advertising spending in Italy from 2018 to 2027 (in billion euros)
Share of digital in ad spend in Italy 2016-2023
Share of digital in advertising spending in Italy from 2016 to 2023
Internet ad spending in Italy 2016-2025, by device
Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars)
Digital Market Outlook: digital advertising spending in Italy 2020-2028, by format
Digital advertising spending in Italy from 2020 to 2028, by format (in million U.S. dollars)
Online television ad spending in Italy 2016-2025
Online television advertising spending in Italy from 2016 to 2025 (in million U.S. dollars)
Revenue of the social media advertising industry in Italy 2019-2028
Revenue of the social media advertising market in Italy from 2019 to 2028 (in billion U.S. dollars)
GoogleAds CPC in Europe 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in May 2023 (in U.S. dollars)
Most effective advertising markets in Europe 2023
Most effective advertising markets in Europe in 2023 (index score)
Most creative advertising agencies worldwide 2023
Most creative advertising agencies worldwide in 2023 (index score)
Most creative advertising agencies in Europe 2023
Most creative advertising agencies in Europe in 2023 (index score)
Most awarded Italian agencies at the Cannes Festival of Creativity 2024
Most awarded Italian agencies at the Cannes Lions International Festival of Creativity in 2024
Main channels of new brand discovery Italy Q3 2023
Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2023
Attitudes towards online advertising in Italy 2024
Attitudes towards online advertising in Italy as of June 2024
Consumers who bought a product/service promoted by influencers Italy 2023
Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023
Reasons why Italians follow influencers 2022
Leading factors based on which Italian consumers followed influencers as of September 2022
Viewers who would rather consume ads than pay more for ad-free services Italy 2023
Percentage of consumers preferring to watch ads rather than paying more for ad-free video streaming services in Italy as of October 2023
Listeners who would rather consume ads than pay more for ad-free services Italy 2023
Percentage of consumers preferring to listen to ads rather than paying more for ad-free audio services in Italy as of October 2023
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