Response to ads in online newspapers in magazines in the United States in 2011

The statistic presents actions readers took after seeing an ad in a digital or online newspaper or magazine in the United States in 2011. According to the Elastic Path Software Survey, 31 percent of respondents made a purchase as a result of seeing an ad in an online or digital newspaper or magazine.

Which of the following have you ever done as a result of seeing an ad in an online or digital newspaper or magazine?

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Source

Release date

March 2011

Region

United States

Survey time period

February 18-22, 2011

Number of respondents

n = 1,010 respondents who read at least one magazine or newspaper in the past month

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Online mass media in the U.S."

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