U.S. consumers: willingness to pay more for fairly traded products

Percentage of respondents who agree that fairly traded food and beverages are worth paying a little extra for in 2009 and 2011

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Release date

April 2012

Region

United States

Survey time period

2009 and 2011

Special properties

Consumers

Supplementary notes

The source does not provide accurate information regarding the number and the age of respondents. Adapted from Statistics Canada, Market Analysis Report - Socially Conscious Consumer Trends: Fair Trade, page 7, 2009 and 2011. This does not constitute an endorsement by Statistics Canada of this product.

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