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Percentage of respondents who agree that fairly traded food and beverages are worth paying a little extra for in 2009 and 2011
U.S. consumers: willingness to pay more for fairly traded products
This statistic represents the results of a consumer survey conducted in 2009 and 2011. U.S. consumers were asked to what extent they would agree or disagree with the following statement: "Fair Trade or Fair Trade food and beverages are worth paying a little extra for". In 2009, some five percent of respondents strongly disagreed with this statement.
Percentage of respondents who agree that fairly traded food and beverages are worth paying a little extra for in 2009 and 2011
20092011
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Sources

Release date

April 2012

Region

United States

Survey time period

2009 and 2011

Special properties

Consumers

Supplementary notes

The source does not provide accurate information regarding the number and the age of respondents.

U.S. consumers: willingness to pay more for fairly traded products
This statistic represents the results of a consumer survey conducted in 2009 and 2011. U.S. consumers were asked to what extent they would agree or disagree with the following statement: "Fair Trade or Fair Trade food and beverages are worth paying a little extra for". In 2009, some five percent of respondents strongly disagreed with this statement.
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