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Growth of Hispanic media adverting spending in the U.S. 2003-2014

Growth of general U.S. and Hispanic media advertising spending from 2003 to 2014

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Sources

Release date

August 2015

Region

United States

Survey time period

2003 to 2014

Special properties

measured media

Supplementary notes

Figures for the period 2003 to 2013 come from earlier publications.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). It does not includes so called 'unmeasured spending figures', which would be Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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