Adidas and Reebok net sales in Western Europe 2014-2018

Adidas is among the top three most valuable global apparel brands. The Germany-based sports retailer’s biggest market is Western Europe, where more than a quarter of its net sales comes from. This includes both adidas and Reebok sales, another high-profile footwear brand owned by the adidas Group.

adidas popular again in the US



As displayed in the present statistic, net sales of both Adidas and Reebok brands fell flat in Western Europe in 2018. In contrast, adidas Group’s sales on the other side of the Atlantic are climbing each year. Reebok sales, on the other hand, yielded unimpressive results both in Western European and North American markets.

Brand collaborations



adidas is the closest rival of the undisputed leader of the global sports goods market: Nike. In the footwear segment, worldwide sales figures have placed the pair at the very top, where not only the numbers, but also the brand identities of each player are competing against each other. Currently, one of adidas’ most high-profile collaboration is with Kanye West, with whom adidas released its Yeezy line.

Net sales of Adidas and Reebok brands in Western Europe from 2014 to 2018

AdidasReebok
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Source

Release date

March 2019

Region

Europe

Survey time period

2014 to 2018

Supplementary notes

*Figures for years prior to 2018 are taken from previous annual reports by the source.

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Statistics on "Adidas"

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