Number of digital buyers in Eastern Europe from 2011 to 2016 (in millions)

Number of digital buyers in Eastern Europe from 2011 to 2016 This timeline displays a forecast of the number of digital buyers in Eastern Europe up to 2016, based on factual numbers from 2011 to 2012. In 2014, 95.2 million people in Eastern Europe are expected to buy goods and services online.
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Digital buyers in millions
201163.9
201275.2
2013*85.2
2014*95.2
2015*102.5
2016*107.4
Digital buyers in millions
201163.9
201275.2
2013*85.2
2014*95.2
2015*102.5
2016*107.4
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Description Source More information
This timeline displays a forecast of the number of digital buyers in Eastern Europe up to 2016, based on factual numbers from 2011 to 2012. In 2014, 95.2 million people in Eastern Europe are expected to buy goods and services online.
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Release date
February 2013
Region
Europe
Survey time period
2011 to 2012
Age group
14 years and older
Supplementary notes
* Forecast.
The source defines digital buyers as internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.

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