Nils-Gerrit Wunsch
Research expert covering food & agriculture in the UK & Europe
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Between the years 2013 to 2017, the global snacking powerhouse saw a decline in net revenue. Mondelez has faced price hikes during that period for two of its principal commodities: cocoa and milk. Net revenues reached 35.8 billion in 2011. That figure had declined to 28.72 billion by 2021. Europe is the key market of Mondelez International. In 2021, the company brought in net revenue of slightly over 11 billion U.S. dollars in Europe. To promote their products to potential customers and to strengthen brand awareness, Mondelez spent 1.56 billion U.S. dollars on advertising in 2021.Competition on the U.S. market
In 2020/21, Mondelez achieved sales of 8.2 billion dollars in the United States. It was ranked 19th among other food and beverage companies in the U.S. market. The leading company in the market by sales was PepsiCo. The company competes with Mondelez with such products as biscuits made by its subsidiary Quaker Oats Company. Other competitors like the Campbell Soup Company, compete in the same segment with its Pepperidge Farm products. Campbell Doup, however, gets surpassed in overall food and beverage sales by Mondelez, known for its Oreo products.
