Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Size of the global antiperspirant and deodorant market from 2012 to 2024 (in billion U.S. dollars)*

Exclusive Premium Statistic

Size of the global antiperspirant and deodorant market 2012-2024 This statistic depicts the estimated size of the global antiperspirant and deodorant market from 2012 to 2024. In 2018, the global antiperspirant and deodorant market is estimated to be worth about 72.7 billion U.S. dollars.
Deodorant and Antiperspirant

A deodorant is a personal hygiene product applied to the body to prevent body odor. Antiperspirant prevents sweating by reducing moisture on the skin where perspiration-causing bacteria thrive. Antiperspirants not only affect the odor of the body, also reduces sweating by affecting sweat glands. Antiperspirants are majorly applied to the underarms of the body, where as deodorants can also be applied to the feet and other body parts as body spray. Deodorants and antiperspirants are mostly confused as similar products, but both differ in function and application. Antiperspirants control sweating and body odor in two different steps. Firstly, it prevents sweat reaching the skin surface and secondly it eliminates the bacteria that causes body odor as it contain antimicrobial agent as its major ingredient. On the other hand, deodorants only contain antimicrobial agents that prevent body odor but are unable to control the flow of sweat.

Deodorants and antiperspirants are available in different forms such as aerosols or sprays, roll-on sticks and creams. These products are known differently in different regions. In the European countries, aerosol sprays and roll-on are commonly used whereas in the United States solid and gel are more popular forms. North America has the largest market for deodorants and antiperspirants, followed by Europe and Asia Pacific. The latter however is expected to witness extensive growth. Increasing population coupled with increasing disposable income in countries such as India and China is expected to drive the global deodorants and antiperspirants market.

Some of the major companies operating in the deodorant and antiperspirant market are Unilever, Procter & Gamble and Garnier. The leading deodorant brand in the United States in 2016 was Degree Men, which is owned by Unilever. The brand generated about 169 million U.S. dollars and amounted for close to six percent of deodorant sales within the country.

Deodorant is one of the most important personal care products used every day and companies are constatntly trying to improve the user experience as consumers are constantly demanding more from their personal care products.
Show more
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Market size in billion U.S. dollars
--
--
--
--
--
--
--
--
--
--
--
--
--
Market size in billion U.S. dollars
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This statistic depicts the estimated size of the global antiperspirant and deodorant market from 2012 to 2024. In 2018, the global antiperspirant and deodorant market is estimated to be worth about 72.7 billion U.S. dollars.
Deodorant and Antiperspirant

A deodorant is a personal hygiene product applied to the body to prevent body odor. Antiperspirant prevents sweating by reducing moisture on the skin where perspiration-causing bacteria thrive. Antiperspirants not only affect the odor of the body, also reduces sweating by affecting sweat glands. Antiperspirants are majorly applied to the underarms of the body, where as deodorants can also be applied to the feet and other body parts as body spray. Deodorants and antiperspirants are mostly confused as similar products, but both differ in function and application. Antiperspirants control sweating and body odor in two different steps. Firstly, it prevents sweat reaching the skin surface and secondly it eliminates the bacteria that causes body odor as it contain antimicrobial agent as its major ingredient. On the other hand, deodorants only contain antimicrobial agents that prevent body odor but are unable to control the flow of sweat.

Deodorants and antiperspirants are available in different forms such as aerosols or sprays, roll-on sticks and creams. These products are known differently in different regions. In the European countries, aerosol sprays and roll-on are commonly used whereas in the United States solid and gel are more popular forms. North America has the largest market for deodorants and antiperspirants, followed by Europe and Asia Pacific. The latter however is expected to witness extensive growth. Increasing population coupled with increasing disposable income in countries such as India and China is expected to drive the global deodorants and antiperspirants market.

Some of the major companies operating in the deodorant and antiperspirant market are Unilever, Procter & Gamble and Garnier. The leading deodorant brand in the United States in 2016 was Degree Men, which is owned by Unilever. The brand generated about 169 million U.S. dollars and amounted for close to six percent of deodorant sales within the country.

Deodorant is one of the most important personal care products used every day and companies are constatntly trying to improve the user experience as consumers are constantly demanding more from their personal care products.
Show more
Release date
August 2017
Region
Worldwide
Survey time period
2012 to 2024
Supplementary notes
* All figures are Trefis estimates. This refers to the global market size of the deodorants market that consists of aerosol antiperspirant, body spray, roll-on deodorants, sticks & solids, deodorant gel, deodorant creams and perfumes.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Deodorants in the United Kingdom (UK)"

  • Deodorant market overview
The most important statistics
  • Deodorant brand rankings
  • Consumption habits
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

4 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.