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Size of the global antiperspirant and deodorant market 2012-2025

This statistic depicts the estimated size of the global antiperspirant and deodorant market from 2012 to 2025. In 2019, the global antiperspirant and deodorant market is estimated to be worth about 74.55 billion U.S. dollars.

Deodorant and Antiperspirant

A deodorant is a personal hygiene product applied to the body to prevent body odor. Antiperspirant prevents sweating by reducing moisture on the skin where perspiration-causing bacteria thrive. Antiperspirants not only affect the odor of the body, also reduces sweating by affecting sweat glands. Antiperspirants are majorly applied to the underarms of the body, where as deodorants can also be applied to the feet and other body parts as body spray. Deodorants and antiperspirants are mostly confused as similar products, but both differ in function and application. Antiperspirants control sweating and body odor in two different steps. Firstly, it prevents sweat reaching the skin surface and secondly it eliminates the bacteria that causes body odor as it contain antimicrobial agent as its major ingredient. On the other hand, deodorants only contain antimicrobial agents that prevent body odor but are unable to control the flow of sweat.

Deodorants and antiperspirants are available in different forms such as aerosols or sprays, roll-on sticks and creams. These products are known differently in different regions. In the European countries, aerosol sprays and roll-on are commonly used whereas in the United States solid and gel are more popular forms. North America has the largest market for deodorants and antiperspirants, followed by Europe and Asia Pacific. The latter however is expected to witness extensive growth. Increasing population coupled with increasing disposable income in countries such as India and China is expected to drive the global deodorants and antiperspirants market.

Some of the major companies operating in the deodorant and antiperspirant market are Unilever, Procter & Gamble and Garnier. The leading deodorant brand in the United States in 2016 was Degree Men, which is owned by Unilever. The brand generated about 169 million U.S. dollars and amounted for close to six percent of deodorant sales within the country.

Deodorant is one of the most important personal care products used every day and companies are constatntly trying to improve the user experience as consumers are constantly demanding more from their personal care products.

Size of the global antiperspirant and deodorant market from 2012 to 2025 (in billion U.S. dollars)*

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Release date

April 2019



Survey time period

2012 to 2019

Supplementary notes

* All figures are Trefis estimates. This refers to the global market size of the deodorants market that consists of aerosol antiperspirant, body spray, roll-on deodorants, sticks & solids, deodorant gel, deodorant creams and perfumes.

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