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Brand value of Johnson & Johnson's cosmetic brands worldwide 2017-2019

In 2019, Johnson & Johnson had a global brand value of about 14 billion U.S. dollars. This was a decrease of roughly 20 percent compared to one year earlier.

J&J consumer goods and healthcare

The consumer goods and health division (the smallest of the company’s three main segments) generated just under 14 billion U.S. dollars in revenue in 2018. Johnson & Johnson’s pharmaceutical segment was the largest of the three and earned the multinational over 40 billion U.S. dollars that year. J&J’s consumer healthcare division develops various products, e.g., for oral care, beauty, and wound care. In 2018, this segment generated over four billion U.S. dollars through its beauty and Over-the-Counter (OTC) franchises.

Baby care sales

The consumer segment additionally develops baby care products. In 2018, baby care product sales amounted to some 1.86 billion U.S. dollars. J&J’s baby care sales numbers had decreased each year since 2014 when sales reached their peak at about 2.35 billion U.S. dollars. Johnson & Johnson’s overall sales numbers are generally the highest in the United States. Over 40 billion U.S. dollars was made there, while close to 20 billion was generated in Europe in 2019.

Brand value of Johnson & Johnson's cosmetic brands worldwide from 2017 to 2019

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Release date

May 2019



Survey time period

2016 to 2019

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Statistics on "Cosmetics industry worldwide"

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