Most popular health and beauty brands in Romania 2022, by consumer reach points

Published by Statista Research Department, Feb 26, 2024
The leading health and beauty brands in Romania in 2022 were Dove, Nivea and Colgate, with 12 consumer reach points each. They were followed by Always and Gillette, with 7 and 6 consumer reach points respectively.

Leading health and beauty brands in Romania in 2022, by consumer reach points

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Release date

September 2023

Region

Romania

Survey time period

2022

Supplementary notes

Date of release is date of access.

* Consumer reach points are a metric used to measure which brands people are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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Overview

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Revenues

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Consumption

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Leading brands

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Leading companies

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