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Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?

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Interest in tailored pay-TV packages in the U.S. 2016 This graph shows the results of a survey asking respondents in the United States if they would prefer to be able to choose individual channels when selecting a cable deal or if they were happy with packaged bundles. During the survey, 76.6 percent of respondents said that they would prefer the choice of creating individualized packages.
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Description Source More information
This graph shows the results of a survey asking respondents in the United States if they would prefer to be able to choose individual channels when selecting a cable deal or if they were happy with packaged bundles. During the survey, 76.6 percent of respondents said that they would prefer the choice of creating individualized packages.
Show more
Release date
March 2017
Region
United States
Survey time period
Q4 2016
Number of respondents
>3,100
Supplementary notes
The source does not specify the type of survey or age of respondents.

The question was phrased as follows: "When purchasing cable/satellite service you often choose from pre-set channel packages. Would you like the ability to make your own package by selecting ONLY the channels you WANT to watch?"

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