This graph shows the results of a survey asking respondents in North America if they would prefer to be able to choose individual channels when selecting a cable deal or if they were happy with packaged bundles. During the survey, 82 percent of respondents said that they would prefer the choice of creating individualized packages.
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Interest in tailored pay-TV packages in North America 2017
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This graph shows the results of a survey asking respondents in North America if they would prefer to be able to choose individual channels when selecting a cable deal or if they were happy with packaged bundles. During the survey, 82 percent of respondents said that they would prefer the choice of creating individualized packages.
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Description
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This graph shows the results of a survey asking respondents in North America if they would prefer to be able to choose individual channels when selecting a cable deal or if they were happy with packaged bundles. During the survey, 82 percent of respondents said that they would prefer the choice of creating individualized packages.
Show more- Show sources information
- Show publisher information
- Release date
- December 2017
- Region
- Canada, United States
- Survey time period
- Q3 2017
- Number of respondents
- 3,013 respondents
- Age group
- 18 years and older
- Supplementary notes
- The source does not specify the type of survey.
More information
- Region
- Canada, United States
- Survey time period
- Q3 2017
- Number of respondents
- 3,013 respondents
- Age group
- 18 years and older
- Supplementary notes
- The source does not specify the type of survey.
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Statistics on "Television in the U.S."
- Industry financials
The most important statistics
- Compound annual growth rate of the media and entertainment spending in the United States between 2016 and 2021, by sectorGrowth of the media and entertainment spending in the U.S. 2016-2021, by sector
- Estimated revenue of TV broadcasters in the United States from 2005 to 2017 (in million U.S. dollars)Revenue of U.S. TV broadcasters 2005-2017
- Revenue of TV broadcasters in the United States from 2010 to 2017, by source (in billion U.S. dollars)Revenue of U.S. TV broadcasters 2010-2017, by source
- Estimated expenses of U.S. TV broadcasters from 2007 to 2017 (in billion U.S. dollars)Expenses of U.S. television broadcasters 2007-2017
- Local television station revenue in the United States from 2016 to 2020 (in billion U.S. dollars)Local TV station revenues in the U.S. 2016-2020
- Television subscription revenue in the United States from 2011 to 2020 (in billion U.S. dollars)TV subscription revenue in the U.S. 2011-2020
- Value of mergers and acquisitions of local TV stations in the United States from 1996 to 2017 (in billion U.S dollars)Local TV: M&A value in the U.S. 1996-2017
- Revenue of television stations in the United States in 2016, by owner typeRevenue of the TV stations in the U.S. 2016, by owner
- Market data
The most important statistics
- Number of commercial TV stations in the United States from 1950 to 2017Number of commercial TV stations in the U.S. 1950-2017
- Number of TV households in the United States from season 2000-2001 to season 2018-2019 (in millions)Number of TV households in the U.S. 2000-2019
- Number of TV households in North America from 2010 to 2021, by platform (in millions)Number of TV households in North America 2010-2021, by platform
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2018-2019TV households in the largest local TV markets in the U.S. 2019
- Weekly TV reach in the United States as of March 2018, by age groupTV reach in the U.S. Q1 2018, by age
- TV reach in the United States as of November 2017, by time periodTV reach in the U.S. 2017, by time period
- Reach of TV shows/episodes on a typical weekday in the United States as of January 2018, by daypartTV shows/episodes reach on weekdays in the U.S. 2018, by daypart
- Internet-connected TV penetration rate in the United States from 2014 to 2017Connected TV penetration rate in the U.S. 2017
- Employment data
The most important statistics
- Total employment in U.S. broadcasting industries from 2001 to 2018 (in 1,000s)Employment in U.S. broadcasting industries 2001-2018
- Unemployment rate in the U.S. broadcasting* industry from 2001 to 2017Unemployment rate in the U.S. broadcasting industry 2001-2017
- Average hourly earnings of all employees in U.S. broadcasting industries from 2007 to 2017 (in U.S. dollars)Average hourly earnings in U.S. broadcasting industries 2007-2017
- Market leaders
The most important statistics
- Leading cable networks in the United States in 2017, by number of primetime viewers (in millions)Leading cable networks in the U.S. 2017
- Leading cable networks in the United States in February 2019, by number of primetime viewers (in millions)Cable networks: number of primetime viewers in the U.S. February 2019
- Leading cable networks in the United States as of February 2019, by number of total day viewers (in thousands)Cable networks: number of viewers in the U.S. February 2019
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewersMost watched TV networks in the U.S. 2018
- Leading cable news networks in the United States in January 2019, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers January 2019
- Leading new network TV series in the United States in the 2016-17 season, by number of viewers (in millions)Most watched new network TV series in the U.S. 2016
- Level of trust in TV networks in the United States in 2017, by genreTrust in TV networks U.S. 2017
- Combined evening news audiences on U.S. television networks from 2016 to 2017 (in millions)Evening news audiences on U.S. television networks 2016-2017
- Consumer behavior
The most important statistics
- Weekly TV reach in the United States as of March 2018, by age groupTV reach in the U.S. Q1 2018, by age
- Change in TV content viewing habits among pay TV subscribers in the United States in 2017, by deviceChange in pay TV content viewing habits in the U.S. 2017, by device
- How do you most often decide to watch a new TV series?Leading sources of discovering new TV shows among Millennials in the U.S. 2017
- Distribution of binge viewers in the United States in the United States in 2017, by ageBinge viewing habits in the United States in 2017, by age
- Share of binge-watchers in the United States as of April 2018, by genderBinge-watchers in the U.S. 2018, by gender
- Most common reasons for binge-watching TV series in the United States as of April 2018Binge-viewing reasons in the U.S. 2018
- Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?Interest in tailored pay-TV packages in North America 2017
- TV consumption methods of Millennials in the United States as of April 2017Ways in which Millennials watch TV in the U.S. as of 2017
- Time spent
The most important statistics
- Daily time spent watching TV per capita in the United States from 2013 to 2020 (in minutes)U.S. media usage - time spent watching television 2013-2020
- Daily time spent watching live TV in the United States in November 2017, by city (in hours)Time spent watching live TV in the U.S. November 2017, by city
- Average daily time spent watching TV per capita in the United States in 2017, by gender (in hours)U.S. TV consumption: average viewing time in 2017, by gender
- Average daily time spent watching TV per capita in the United States in 2017, by age group (in hours)U.S. TV consumption: daily viewing time in 2017, by age
- Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 2nd quarter 2017 (in minutes)Time spent with TV among young adults in the U.S. 2011-2017
- Weekly time 12- to 17-year-olds spend watching TV in the United States in 1st quarter 2018, by source (in minutes)Time U.S. teens spent with TV 2018
- Weekly time spent watching TV among Baby Boomers in the United States in 1st quarter 2018, by platform (in minutes)Baby Boomers: weekly time spent watching TV Q1 2018
- Content
The most important statistics
- Number of original scripted TV series in the United States from 2009 to 2018Number of scripted TV series in the U.S. 2009-2018
- Are you satisfied with the amount of shows and movies available on cable/satellite television?Satisfaction among U.S. consumers with amount of shows/movies available on TV 2017
- Leading syndicated TV programs in the United States from August 2016 to August 2017Leading syndicated programs on U.S. TV 2017
- Leading single telecast TV programs in the United States in 2018, based on total viewers (in millions)Top 10 single telecast TV programs in the U.S. 2018
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating scoreContemporary TV shows with the highest ratings among Millennials in the U.S. 2018
- Leading TV series in the United States as of March 2018, by production costs per episode (in million U.S. dollars)Most expensive TV shows produced as of 2018
- Leading offline news brands accessed in the United States as of February 2018Leading offline news brands in the U.S. 2018
- Leading cable news networks in the United States in 2017, by number of primetime viewers (in thousands)U.S. cable news: number of primetime viewers in 2017
- Advertising
The most important statistics
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2017
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2017
- Leading movie commercials in the United States in week ending February 17, 2019, by television advertising spending (in million U.S. dollars)Leading trailers in the U.S. February 2019, by weekly TV ad spend
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
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Premium Statistics
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