- Media & Advertising›
- Radio, TV & Film›
Interest in tailored pay-TV packages in North America 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Interest in tailored pay-TV packages in North America 2017
Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?
by Amy Watson,
last edited
Dec 10, 2018
This graph shows the results of a survey asking respondents in North America if they would prefer to be able to choose individual channels when selecting a cable deal or if they were happy with packaged bundles. During the survey, 82 percent of respondents said that they would prefer the choice of creating individualized packages.
Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Amy Watson,
last edited
Dec 10, 2018
This graph shows the results of a survey asking respondents in North America if they would prefer to be able to choose individual channels when selecting a cable deal or if they were happy with packaged bundles. During the survey, 82 percent of respondents said that they would prefer the choice of creating individualized packages.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2017
- Region
- Canada, United States
- Survey time period
- Q3 2017
- Number of respondents
- 3,013 respondents
- Age group
- 18 years and older
- Supplementary notes
- The source does not specify the type of survey.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2017
More information
- Region
- Canada, United States
- Survey time period
- Q3 2017
- Number of respondents
- 3,013 respondents
- Age group
- 18 years and older
- Supplementary notes
- The source does not specify the type of survey.
Other statistics on the topic
Pay TV in the U.S.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Pay TV in the U.S.
- 113 page/s
- English
- pptx
- Detailed references
Everything On "Pay TV in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Television in the U.S."
- Industry financials
The most important statistics
- Compound annual growth rate of the media and entertainment spending in the United States between 2016 and 2021, by sectorGrowth of the media and entertainment spending in the U.S. 2016-2021, by sector
- Estimated revenue of TV broadcasters in the United States from 2005 to 2017 (in million U.S. dollars)Revenue of U.S. TV broadcasters 2005-2017
- Revenue of TV broadcasters in the United States from 2010 to 2017, by source (in billion U.S. dollars)Revenue of U.S. TV broadcasters 2010-2017, by source
- Estimated expenses of U.S. TV broadcasters from 2007 to 2017 (in billion U.S. dollars)Expenses of U.S. television broadcasters 2007-2017
- Local television station revenue in the United States from 2016 to 2020 (in billion U.S. dollars)Local TV station revenues in the U.S. 2016-2020
- Television subscription revenue in the United States from 2011 to 2020 (in billion U.S. dollars)TV subscription revenue in the U.S. 2011-2020
- Value of mergers and acquisitions of local TV stations in the United States from 1996 to 2017 (in billion U.S dollars)Local TV: M&A value in the U.S. 1996-2017
- Revenue of television stations in the United States in 2016, by owner typeRevenue of the TV stations in the U.S. 2016, by owner
- Market data
The most important statistics
- Number of commercial TV stations in the United States from 1950 to 2017Number of commercial TV stations in the U.S. 1950-2017
- Number of TV households in the United States from season 2000-2001 to season 2018-2019 (in millions)Number of TV households in the U.S. 2000-2019
- Number of TV households in North America from 2010 to 2021, by platform (in millions)Number of TV households in North America 2010-2021, by platform
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2018-2019TV households in the largest local TV markets in the U.S. 2019
- Weekly TV reach in the United States as of March 2018, by age groupTV reach in the U.S. Q1 2018, by age
- TV reach in the United States in 2017 and 2018, by time periodTV reach in the U.S. 2017-2018, by time period
- Reach of TV shows/episodes on a typical weekday in the United States as of January 2018, by daypartTV shows/episodes reach on weekdays in the U.S. 2018, by daypart
- Internet-connected TV penetration rate in the United States from 2014 to 2017Connected TV penetration rate in the U.S. 2017
- Employment data
The most important statistics
- Total employment in U.S. broadcasting industries from 2001 to 2019 (in 1,000s)Employment in U.S. broadcasting industries 2001-2019
- Unemployment rate in the U.S. broadcasting* industry from 2001 to 2018Unemployment rate in the U.S. broadcasting industry 2001-2018
- Average hourly earnings of all employees in U.S. broadcasting industries from 2007 to 2018 (in U.S. dollars)Average hourly earnings in U.S. broadcasting industries 2007-2018
- Market leaders
The most important statistics
- Leading cable networks in the United States in 2017, by number of primetime viewers (in millions)Leading cable networks in the U.S. 2017
- Leading cable networks in the United States in June 2019, by number of primetime viewers (in millions)Cable networks: number of primetime viewers in the U.S. June 2019
- Leading cable networks in the United States in June 2019, by number of total day viewers (in thousands)Cable networks: number of viewers in the U.S. June 2019
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewersMost watched TV networks in the U.S. 2018
- Leading cable news networks in the United States in June 2019, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers June 2019
- Leading new network TV series in the United States in the 2016-17 season, by number of viewers (in millions)Most watched new network TV series in the U.S. 2016
- Level of trust in TV networks in the United States in 2017, by genreTrust in TV networks U.S. 2017
- Combined evening news audiences on U.S. television networks from 2016 to 2017 (in millions)Evening news audiences on U.S. television networks 2016-2017
- Consumer behavior
The most important statistics
- Weekly TV reach in the United States as of March 2018, by age groupTV reach in the U.S. Q1 2018, by age
- Change in TV content viewing habits among pay TV subscribers in the United States in 2017, by deviceChange in pay TV content viewing habits in the U.S. 2017, by device
- How do you most often decide to watch a new TV series?Leading sources of discovering new TV shows among Millennials in the U.S. 2017
- Distribution of binge viewers in the United States in the United States in 2017, by ageBinge viewing habits in the United States in 2017, by age
- Share of binge-watchers in the United States as of April 2018, by genderBinge-watchers in the U.S. 2018, by gender
- Most common reasons for binge-watching TV series in the United States as of April 2018Binge-viewing reasons in the U.S. 2018
- Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?Interest in tailored pay-TV packages in North America 2017
- TV consumption methods of Millennials in the United States as of April 2017Ways in which Millennials watch TV in the U.S. as of 2017
- Time spent
The most important statistics
- Daily time spent watching TV per capita in the United States from 2014 to 2021 (in hours.minutes)U.S. media usage - time spent watching television 2014-2021
- Daily time spent watching live TV in the United States in November 2017, by city (in hours)Time spent watching live TV in the U.S. November 2017, by city
- Average daily time spent watching TV per capita in the United States in 2018, by gender (in hours)U.S. TV consumption: average viewing time in 2018, by gender
- Average daily time spent watching TV per capita in the United States in 2018, by age group (in hours)U.S. TV consumption: daily viewing time in 2018, by age
- Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 2nd quarter 2017 (in minutes)Time spent with TV among young adults in the U.S. 2011-2017
- Weekly time 12- to 17-year-olds spend watching TV in the United States in 1st quarter 2018, by source (in minutes)Time U.S. teens spent with TV 2018
- Weekly time spent watching TV among Baby Boomers in the United States in 1st quarter 2018, by platform (in minutes)Baby Boomers: weekly time spent watching TV Q1 2018
- Content
The most important statistics
- Number of original scripted TV series in the United States from 2009 to 2018Number of scripted TV series in the U.S. 2009-2018
- Are you satisfied with the amount of shows and movies available on cable/satellite television?Satisfaction among U.S. consumers with amount of shows/movies available on TV 2017
- Leading syndicated TV programs in the United States from August 2017 to August 2018Leading syndicated programs on U.S. TV 2018
- Leading single telecast TV programs in the United States in 2018, based on total viewers (in millions)Top 10 single telecast TV programs in the U.S. 2018
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating scoreContemporary TV shows with the highest ratings among Millennials in the U.S. 2018
- Leading TV series in the United States as of January 2019, by production costs per episode (in million U.S. dollars)Most expensive TV shows produced as of 2019
- Share of consumers who have used selected offline news sources to access news in the last week in the United States as of February 2019Leading sources for consuming offline news in the U.S. 2019
- Leading cable news networks in the United States in 2017, by number of primetime viewers (in thousands)U.S. cable news: number of primetime viewers in 2017
- Advertising
The most important statistics
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2017
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2017
- Leading movie commercials in the United States in week ending June 9, 2019, by television advertising spending (in million U.S. dollars)Leading trailers in the U.S. June 2019, by weekly TV ad spend
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- NFL viewing frequency on cable/satellite in the U.S. 2016
- Consumer interest in a customized TV package in North America 2018
- Views on the costs of TV packages U.S. 2018
- Preferred types of cable and satellite TV packages U.S. 2018
- Distribution of TV households worldwide in 2012, by region and technology
- Satisfaction among U.S. consumers with quality of shows/movies available on TV 2017
- Number of HH subscribed to specialized TV channels in Japan 2015, by technology
- Satisfaction among U.S. consumers with cost of cable/satellite subscriptions 2017
- Cable and satellite rights revenue of the film industry in India 2012-2016
- Distribution of TV hosueholds in Indonesia in 2012, by type
- Number of households subscribed to specialized TV channels in Japan 2015
- Survey: viewing of cable channels in the U.S. 2013
- Likelihood of buying cable: preference for individual vs bundled channels U.S. 2013
- Reasons for not having a cable TV in the U.S. 2015
- Watching MSNBC in the U.S. 2017
- Perceived quality of cable and satellite providers in North America 2015
- Orange: number of ADSL or satellite TV customers in France 2012-2016
- Share of households owning cable television sets in Taiwan 2006-2016
- BDU revenue in Canada 2017-2018
- Share of consumers who believe public TV is unnecessary in the U.S. 2017
Studies
- Cable TV in the U.S.
- Satellite television in the United Kingdom (UK)
- Television in Canada
- Television industry worldwide
- Television industry in Europe
- LGBTQ media in the U.S.
- Mediaset Group
- Television industry in the United Kingdom (UK)
- Television industry in Italy
- Vivendi
- Cairo Communication
- Trends in Television Viewing 2017
- Dish Network - Annual Report 2012
- Dish Network - Annual Report 2013
- Dish Network - Annual Report 2014
Statistics on "Television in the U.S."
- Compound annual growth rate of the media and entertainment spending in the United States between 2016 and 2021, by sector
- Estimated revenue of TV broadcasters in the United States from 2005 to 2017 (in million U.S. dollars)
- Revenue of TV broadcasters in the United States from 2010 to 2017, by source (in billion U.S. dollars)
- Estimated expenses of U.S. TV broadcasters from 2007 to 2017 (in billion U.S. dollars)
- Local television station revenue in the United States from 2016 to 2020 (in billion U.S. dollars)
- Television subscription revenue in the United States from 2011 to 2020 (in billion U.S. dollars)
- Value of mergers and acquisitions of local TV stations in the United States from 1996 to 2017 (in billion U.S dollars)
- Revenue of television stations in the United States in 2016, by owner type
- Number of commercial TV stations in the United States from 1950 to 2017
- Number of TV households in the United States from season 2000-2001 to season 2018-2019 (in millions)
- Number of TV households in North America from 2010 to 2021, by platform (in millions)
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2018-2019
- Weekly TV reach in the United States as of March 2018, by age group
- TV reach in the United States in 2017 and 2018, by time period
- Reach of TV shows/episodes on a typical weekday in the United States as of January 2018, by daypart
- Internet-connected TV penetration rate in the United States from 2014 to 2017
- Total employment in U.S. broadcasting industries from 2001 to 2019 (in 1,000s)
- Unemployment rate in the U.S. broadcasting* industry from 2001 to 2018
- Average hourly earnings of all employees in U.S. broadcasting industries from 2007 to 2018 (in U.S. dollars)
- Leading cable networks in the United States in 2017, by number of primetime viewers (in millions)
- Leading cable networks in the United States in June 2019, by number of primetime viewers (in millions)
- Leading cable networks in the United States in June 2019, by number of total day viewers (in thousands)
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewers
- Leading cable news networks in the United States in June 2019, by number of primetime viewers (in 1,000s)
- Leading new network TV series in the United States in the 2016-17 season, by number of viewers (in millions)
- Level of trust in TV networks in the United States in 2017, by genre
- Combined evening news audiences on U.S. television networks from 2016 to 2017 (in millions)
- Change in TV content viewing habits among pay TV subscribers in the United States in 2017, by device
- How do you most often decide to watch a new TV series?
- Distribution of binge viewers in the United States in the United States in 2017, by age
- Share of binge-watchers in the United States as of April 2018, by gender
- Most common reasons for binge-watching TV series in the United States as of April 2018
- Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?
- TV consumption methods of Millennials in the United States as of April 2017
- Share of weekly linear TV content co-viewing time in the United States as of November 2017, by platform
- Share of consumers who access TV content from the internet in the United States from 2015 to 2017, by age
- Would you like to be able to search for TV shows and movies across all of your TV services*?
- Share of pay TV subscribers who get frustrated finding something to watch on TV in North America from 3rd quarter 2013 to 3rd quarter 2017
- Daily time spent watching TV per capita in the United States from 2014 to 2021 (in hours.minutes)
- Daily time spent watching live TV in the United States in November 2017, by city (in hours)
- Average daily time spent watching TV per capita in the United States in 2018, by gender (in hours)
- Average daily time spent watching TV per capita in the United States in 2018, by age group (in hours)
- Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 2nd quarter 2017 (in minutes)
- Weekly time 12- to 17-year-olds spend watching TV in the United States in 1st quarter 2018, by source (in minutes)
- Weekly time spent watching TV among Baby Boomers in the United States in 1st quarter 2018, by platform (in minutes)
- Number of original scripted TV series in the United States from 2009 to 2018
- Are you satisfied with the amount of shows and movies available on cable/satellite television?
- Leading syndicated TV programs in the United States from August 2017 to August 2018
- Leading single telecast TV programs in the United States in 2018, based on total viewers (in millions)
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating score
- Leading TV series in the United States as of January 2019, by production costs per episode (in million U.S. dollars)
- Share of consumers who have used selected offline news sources to access news in the last week in the United States as of February 2019
- Leading cable news networks in the United States in 2017, by number of primetime viewers (in thousands)
- Most popular television shows based on audience demand in the United States from June 9 to 15, 2019 (in million average demand expressions)
- Most popular linear TV content genres to co-view in the United States as of November 2017
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Leading movie commercials in the United States in week ending June 9, 2019, by television advertising spending (in million U.S. dollars)
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)
- Compared to one year ago, how would you rank your viewing habits of National Football League (NFL) games through your cable/satellite service?
- Level of interest in an à la carte pay-TV package in North America in 2017 and 2018
- Attitudes towards costs of television channel bundles among adults in the United States as of October 2018
- Preferred styles of cable or satellite television packages among adults in the United States as of October 2018
- Distribution of TV households worldwide as of August 2012, by region and technology
- Are you satisfied with the quality of shows and movies available on cable/satellite television?
- Number of households subscribed to major specialized TV channels in Japan as of June 2015, by channel and technology (in millions)
- Are you satisfied with the cost of cable or satellite subscriptions?
- Cable and satellite rights revenue of the film industry across India from 2012 to 2016 (in billion Indian rupees)
- How does your television receive its signal?
- Number of households subscribed to selected specialized TV channels in Japan as of June 2015 (in millions)
- Do you watch all of the channels on your current cable package?
- If you could choose individual channels instead of packaged bundles of channels, would you be more likely to buy cable?
- Are any of the following reasons you do not currently have a cable or satellite subscription at home?
- Do you watch MSNBC?
- How would you rate the level of value you are receiving from your cable/satellite provider?
- Number of Orange ADSL or satellite TV customers in France from 2012 to 2016 (in millions)
- Household penetration of cable television sets in Taiwan from 2006 to 2016
- Broadcast Distribution Undertaking (BDU) revenue in Canada from 2017 to 2018 (in million Canadian dollars)
- Share of consumers who believe public television is unnecessary now that cable offers so many options in the United States as of March 2017
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.