In 2019, L’Oréal Superior Preference was the leading hair coloring brand for women in the United States, with a sales share of 11.7 percent. Ranked second, the Revlon Colorsilk Beautiful Color brand generated a sales share of 8.9 percent that year.
Sales share of the leading hair coloring brands in the United States in 2019*
Total U.S. sales for U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains for the latest 52 week period ended June 16, 2019.
* For women.
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Drug Store News. (August 26, 2019). Sales share of the leading hair coloring brands in the United States in 2019* [Graph]. In Statista. Retrieved April 04, 2020, from https://www.statista.com/statistics/259375/sales-share-of-the-leading-hair-coloring-brands-in-the-us/
Drug Store News. "Sales share of the leading hair coloring brands in the United States in 2019*." Chart. August 26, 2019. Statista. Accessed April 04, 2020. https://www.statista.com/statistics/259375/sales-share-of-the-leading-hair-coloring-brands-in-the-us/
Drug Store News. (2019). Sales share of the leading hair coloring brands in the United States in 2019*. Statista. Statista Inc.. Accessed: April 04, 2020. https://www.statista.com/statistics/259375/sales-share-of-the-leading-hair-coloring-brands-in-the-us/
Drug Store News. "Sales Share of The Leading Hair Coloring Brands in The United States in 2019*." Statista, Statista Inc., 26 Aug 2019, https://www.statista.com/statistics/259375/sales-share-of-the-leading-hair-coloring-brands-in-the-us/
Drug Store News, Sales share of the leading hair coloring brands in the United States in 2019* Statista, https://www.statista.com/statistics/259375/sales-share-of-the-leading-hair-coloring-brands-in-the-us/ (last visited April 04, 2020)
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