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Digital buyer penetration worldwide 2016-2021
Digital buyer penetration worldwide 2016-2021
Digital buyer penetration worldwide from 2016 to 2021
This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
Digital buyer penetration worldwide from 2016 to 2021
Loading statistic...
| Share of internet users | |
|---|---|
| 2021* | 65.2% |
| 2020* | 64.6% |
| 2019* | 63% |
| 2018* | 61.6% |
| 2017 | 60.2% |
| 2016 | 58.3% |
| Share of internet users | |
|---|---|
| 2021* | 65.2% |
| 2020* | 64.6% |
| 2019* | 63% |
| 2018* | 61.6% |
| 2017 | 60.2% |
| 2016 | 58.3% |
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This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
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- Show publisher information
- Release date
- July 2017
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Age group
- 14 years and older
- Supplementary notes
-
* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.
Source
- Show sources information
- Show publisher information
- Release date
- July 2017
More information
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Age group
- 14 years and older
- Supplementary notes
-
* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.
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Statistics on "E-commerce worldwide"
- Overview
The most important statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)Global retail e-commerce sales 2014-2021
- E-commerce share of total global retail sales from 2015 to 2021Worldwide e-commerce share of retail sales 2015-2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021Retail e-commerce sales growth worldwide 2014-2021
- E-commerce sales as percentage of total retail sales in selected countries in 2017E-retail as share of total retail sales in selected countries 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMVGlobal e-commerce market share of leading e-retailers 2017
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2018-2022
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)Leading global online marketplaces 2018, by GMV
- Year-on-year growth of e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018Global e-commerce KPI growth 2017-2018
- Digital shoppers
The most important statistics
- Number of digital buyers worldwide from 2014 to 2021 (in billions)Global number of digital buyers 2014-2021
- Digital buyer penetration worldwide from 2016 to 2021Digital buyer penetration worldwide 2016-2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by deviceOnline shopping device usage worldwide 2017
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017Worldwide online retail rate 2017, by country
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018Global online shopper conversion rate 2017-2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platformGlobal online shopper conversion rate 2018, by platform
- Shopping behavior
The most important statistics
- Distribution of global e-commerce sessions as of June 2018, by source and mediumShare of e-commerce sessions worldwide 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Online shopping frequency according to online shoppers worldwide as of October 2018Global online shopping frequency 2018
- Online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchases as of May 2018Global online shopper preference for first-time & repeat purchases 2018
- Preferred online shopping device according to global cross-border online shoppers as of October 2017Leading device for cross-border online shopping worldwide 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Share of internet users who have purchased selected products online in the past 12 months as of 2018Most popular online shopping categories worldwide 2018
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)Global online shopping order value 2018, by device
- Mobile retail
The most important statistics
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)Global mobile retail commerce revenue 2016-2021
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021Global mobile retail commerce sales share 2016-2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)Mobile commerce spending worldwide 2016, 2017 & 2021
- Mobile share of retail e-commerce sales transactions in selected countries as of 2nd quarter 2018M-commerce share of e-retail sales 2018, by country
- Share of merchants worldwide who support mobile commerce as a sales channel as of March 2018, by segmentMerchants worldwide who support mobile commerce as a sales channel 2018, by segment
- Share of total revenue from mobile sales channels according to online merchants worldwide from 2013 to 2018Mobile sales revenue share according to merchants worldwide 2013-2018
- Digital payment
The most important statistics
- Most popular mobile payment methods accepted by online merchants worldwide in 2017 and 2018Mobile payment methods accepted by global online merchants 2018
- Share of selected payment methods as percentage of total e-commerce transaction volume worldwide in 2018, by regionGlobal payment methods online transaction volume share 2018, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017Number of users of selected global mobile payment platforms 2017
- Share of online merchants worldwide that accept mobile wallets from 2015 to 2018Global online merchant mobile wallet acceptance 2015-2018
- Mobile wallets accepted by online merchants worldwide as of March 2018Mobile wallets accepted by global digital merchants 2018
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by countryShare of online users likely to use mobile payments 2018, by country
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by regionShare of online users likely to use mobile payments 2018, by region
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Middle East and Africa: digital buyer penetration 2014-2019
- France: projected digital buyer penetration 2015-2018
- Digital buyer penetration in Italy 2017-2023
- Projected digital buyer penetration in Spain 2014-2017
- Projected digital buyer penetration in Russia 2014-2017
- Digital buyer penetration in the United Kingdom 2017-2023
- Digital buyer penetration in Spain 2017-2023
- Australia: digital buyer penetration 2013-2018
- Digital buyer penetration in Germany 2017-2023
- Japan: digital buyer penetration 2014-2018
- Digital buyer reach in the U.S. 2019, by generation
- Digital buyer penetration in China 2017-2022
- Online buyer penetration in Denmark in 2012, by age group
- Online buyer penetration in Norway in 2012, by age group
- Willingness to pay for deliveries by U.S. consumers 2018
- Serbia: device used for online purchase 2015
- Consumer opinions on the quality of online after-sales service in France 2014
- Most popular online shopping categories in Quebec 2016
- Share of customers shopping for electronics online in Saudi Arabia by gender 2017
Studies
- Online shopping in the United Kingdom (UK)
- E-commerce worldwide
- E-commerce in China
- E-commerce in the United States
- E-commerce in Canada
- E-commerce in Italy
- E-commerce in Poland
- E-commerce in Indonesia
- E-commerce in Colombia
- B2C E-commerce in the Netherlands
- E-commerce in Latin America
- E-commerce in Chile
- E-commerce in Mexico
- E-commerce in Brazil
- E-commerce in Argentina
Statistics on "E-commerce worldwide"
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)
- E-commerce share of total global retail sales from 2015 to 2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021
- E-commerce sales as percentage of total retail sales in selected countries in 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMV
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)
- Year-on-year growth of e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Year-on-year growth of desktop e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Year-on-year growth of mobile e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium
- Number of digital buyers worldwide from 2014 to 2021 (in billions)
- Digital buyer penetration worldwide from 2016 to 2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by device
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platform
- Distribution of global e-commerce sessions as of June 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
- Online shopping frequency according to online shoppers worldwide as of October 2018
- Online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchases as of May 2018
- Preferred online shopping device according to global cross-border online shoppers as of October 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Share of internet users who have purchased selected products online in the past 12 months as of 2018
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- Average e-commerce spending per online shopper worldwide per visit as of 4th quarter 2018, by vertical (in U.S. dollars)
- Distribution of retail website visits and orders worldwide as of 4th quarter 2018, by device
- Retail website visit duration worldwide as of 4th quarter 2018, by device (in minutes)
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018
- Usage of cross-border e-commerce in selected countries as of May 2018
- Digital retailer from which cross-border digital buyers worldwide made their most recent cross-border digital purchase as of October 2018
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)
- Mobile share of retail e-commerce sales transactions in selected countries as of 2nd quarter 2018
- Share of merchants worldwide who support mobile commerce as a sales channel as of March 2018, by segment
- Share of total revenue from mobile sales channels according to online merchants worldwide from 2013 to 2018
- Most popular mobile payment methods accepted by online merchants worldwide in 2017 and 2018
- Share of selected payment methods as percentage of total e-commerce transaction volume worldwide in 2018, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017
- Share of online merchants worldwide that accept mobile wallets from 2015 to 2018
- Mobile wallets accepted by online merchants worldwide as of March 2018
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by country
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by region
- Digital buyer penetration in Middle East and Africa from 2014 to 2019
- Projected digital buyer penetration in France from 2015 to 2018
- Digital buyer penetration in Italy from 2017 to 2023 (in percent)
- Forecast of a digital buyer penetration in Spain from 2014 to 2017
- Forecast of digital buyer penetration in Russia from 2014 to 2017
- Digital buyer penetration in the United Kingdom from 2017 to 2023 (in percent)
- Digital buyer penetration in Spain from 2017 to 2023 (in percent)
- Digital buyer penetration in Australia from 2013 to 2018
- Digital buyer penetration in Germany from 2017 to 2023 (in percent)
- Digital buyer penetration in Japan from 2014 to 2018
- Percentage of digital buyers in the United States as of January 2019, by generation
- Digital buyer penetration in China from 2017 to 2022
- Share of internet users in Denmark who are online buyers as of March 2012, by age group
- Share of internet users in Norway who are online buyers as of March 2012, by age group
- How much in total are you prepared to pay for the delivery of an order inside the USA? Regarding insured shipment, no forwarder.
- Which device did you use to make your most recent purchase?
- Satisfaction rate of consumers regarding their online after-sales service experience in France in 2014 *
- Leading product categories bought online according to consumers in Quebec in 2016
- Distribution of consumers shopping for electronic products online in Saudi Arabia as of 2017, by gender
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