This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
- E-Commerce›
- Key Figures of E-Commerce›
Digital buyer penetration worldwide 2016-2021
Digital buyer penetration worldwide from 2016 to 2021
This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
Loading statistic...
| Share of internet users | |
|---|---|
| 2021* | 65.2% |
| 2020* | 64.6% |
| 2019* | 63% |
| 2018* | 61.6% |
| 2017 | 60.2% |
| 2016 | 58.3% |
| Share of internet users | |
|---|---|
| 2021* | 65.2% |
| 2020* | 64.6% |
| 2019* | 63% |
| 2018* | 61.6% |
| 2017 | 60.2% |
| 2016 | 58.3% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
Show more- Show sources information
- Show publisher information
- Release date
- July 2017
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Age group
- 14 years and older
- Supplementary notes
-
* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.
More information
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Age group
- 14 years and older
- Supplementary notes
-
* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.
Other interesting statistics
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
E-commerce worldwide
- 108 page/s
- English
- pptx
- Detailed references
Everything On "E-commerce worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "E-commerce worldwide"
- Overview
The most important statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)Global retail e-commerce sales 2014-2021
- E-commerce share of total global retail sales from 2015 to 2021Worldwide e-commerce share of retail sales 2015-2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021Retail e-commerce sales growth worldwide 2014-2021
- E-commerce sales as percentage of total retail sales in selected countries in 2017E-retail as share of total retail sales in selected countries 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMVGlobal e-commerce market share of leading e-retailers 2017
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2018-2022
- Online revenue forecast in the BRIC countries in the Online Travel Booking market in 2018 (in billion U.S. dollars)Revenue forecast in the BRIC countries in the Online Travel Booking market in 2018
- Distribution of retail website visits and orders worldwide as of 3rd quarter 2018, by deviceGlobal online retail website visits and orders 2018, by device
- Digital shoppers
The most important statistics
- Number of digital buyers worldwide from 2014 to 2021 (in billions)Global number of digital buyers 2014-2021
- Digital buyer penetration worldwide from 2016 to 2021Digital buyer penetration worldwide 2016-2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by deviceOnline shopping device usage worldwide 2017
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017Worldwide online retail rate 2017, by country
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018Global online shopper conversion rate 2017-2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platformGlobal online shopper conversion rate 2018, by platform
- Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platformOnline shopping customers vs. retail sales worldwide Q4 2017, by platform
- Shopping behavior
The most important statistics
- Distribution of global e-commerce sessions as of June 2018, by source and mediumShare of e-commerce sessions worldwide 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Preferred online shopping device according to global cross-border online shoppers as of October 2017Leading device for cross-border online shopping worldwide 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)Global online shopping order value 2018, by device
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)Global online shopping order value 2018, by platform
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)Global online shopping order value 2018, by traffic source
- Retail website visit duration worldwide as of 3rd quarter 2018, by device (in minutes)Global online retail website visits duration 2015-2018, by device
- Mobile retail
The most important statistics
- Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by deviceLeading smartphone and tablet activities 2017, by device
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)Global mobile retail commerce revenue 2016-2021
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021Global mobile retail commerce sales share 2016-2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)Mobile commerce spending worldwide 2016, 2017 & 2021
- Digital shopping device usage and frequency worldwide in 2017Global online shopping device usage and frequency 2017
- Leading shopping apps in the Apple App Store worldwide in November 2018, by revenue (in U.S. dollars)Leading iPhone shopping apps worldwide 2018, by revenue
- Leading shopping apps in the Apple App Store worldwide in November 2018, by number of downloadsLeading iPhone shopping apps worldwide 2018, by downloads
- Digital payment
The most important statistics
- Preferred payment methods of online shoppers worldwide as of March 2017Preferred online retail payment methods worldwide 2017
- Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by countryMobile wallet usage reach among mobile shoppers 2016, by country
- Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by regionGlobal mobile payment usage penetration 2017, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017Number of users of selected global mobile payment platforms 2017
- Availability of Apple Pay, Samsung Pay and Android Pay in global regional markets as of 1st quarter 2017Apple Pay, Samsung Pay and Android Pay availability 2017, by region
- Number of Apple Pay, Samsung Pay and Android Pay contactless payment users from 2015 to 2017 (in millions)Audience size of leading digital wallets 2015-2017
- Number of registered Visa Checkout users as of April 2017 (in millions)Visa Checkout: registered user accounts 2014-2017
- Number of registered Samsung Pay users as of February 2016 (in millions)Samsung Pay: registered user accounts 2015-2016
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Middle East and Africa: digital buyer penetration 2014-2019
- Digital buyer penetration in China 2017-2023
- Projected digital buyer penetration in Denmark 2013-2017
- Projected digital buyer penetration in Russia 2014-2017
- Digital buyer penetration in Europe 2017-2023
- Digital buyer penetration in Germany 2017-2023
- Australia: digital buyer penetration 2013-2018
- Digital buyer penetration in Italy 2017-2023
- Digital buyer penetration in France 2017-2023
- Projected digital buyer penetration in Sweden 2014-2017
- Digital buyer penetration in the United Kingdom 2017-2023
- China: digital buyer penetration 2014-2018
- Online buyer penetration in Denmark in 2012, by age group
- Online buyer penetration in Norway in 2012, by age group
- Online buyer penetration in Sweden in 2012, by age group
- Share of female U.S. consumers who buy suits and combos online 2017
- Reasons for abandoning online shopping carts in the United Kingdom in 2015
- E-commerce: most visited sites in France 2013
- Consumers' last day of Christmas online shopping in the UK 2013/14
- Latvia: device used for online purchase 2015
Studies
- Online shopping in the United Kingdom (UK)
- E-commerce in Chile
- E-commerce in Poland
- E-commerce in Colombia
- B2C E-commerce in the Netherlands
- E-commerce worldwide
- E-commerce in Latin America
- E-commerce in the United States
- E-commerce in Mexico
- E-commerce in Brazil
- E-commerce in Argentina
- E-commerce in Canada
- E-commerce in South Korea
- E-commerce in Italy
- Holiday season e-commerce in the United States
Statistics on the topic
Free statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)
- E-commerce share of total global retail sales from 2015 to 2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022
- Number of digital buyers worldwide from 2014 to 2021 (in billions)
- Digital buyer penetration worldwide from 2016 to 2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by device
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- Retail website visit duration worldwide as of 3rd quarter 2018, by device (in minutes)
- Online shopping cart abandonment rate worldwide from 2006 to 2017
- Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by device
- Digital shopping device usage and frequency worldwide in 2017
- Preferred payment methods of online shoppers worldwide as of March 2017
- Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017
- Availability of Apple Pay, Samsung Pay and Android Pay in global regional markets as of 1st quarter 2017
- Number of Apple Pay, Samsung Pay and Android Pay contactless payment users from 2015 to 2017 (in millions)
- Number of registered Samsung Pay users as of February 2016 (in millions)
- Number of PayPal's total active registered user accounts from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Digital buyer penetration in Middle East and Africa from 2014 to 2019
- Forecast of digital buyer penetration in Russia from 2014 to 2017
- Digital buyer penetration in Australia from 2013 to 2018
- Digital buyer penetration in China from 2014 to 2018
Premium Statistics
- E-commerce sales as percentage of total retail sales in selected countries in 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMV
- Online revenue forecast in the BRIC countries in the Online Travel Booking market in 2018 (in billion U.S. dollars)
- Distribution of retail website visits and orders worldwide as of 3rd quarter 2018, by device
- Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in 2016 (in billion U.S. dollars)
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platform
- Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platform
- Distribution of global e-commerce sessions as of June 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
- Preferred online shopping device according to global cross-border online shoppers as of October 2017
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018
- Most important online shopping delivery elements to be actioned by e-retailers according to global online shoppers as of October 2017
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)
- Leading shopping apps in the Apple App Store worldwide in November 2018, by revenue (in U.S. dollars)
- Leading shopping apps in the Apple App Store worldwide in November 2018, by number of downloads
- Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by country
- Number of registered Visa Checkout users as of April 2017 (in millions)
- Paypal's net revenue from 1st quarter 2010 to 4th quarter 2018 (in millions)
- PayPal's net number of payments from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Mobile share of PayPal's total payment volume from 3rd quarter 2014 to 4th quarter 2018
- Cross-border share of PayPal's total payment volume from 2012 to 2018
- Digital buyer penetration in China from 2017 to 2023 (in percent)
- Projected buyer penetration in Denmark from 2013 to 2017
- Digital buyer penetration in Europe* from 2017 to 2023 (in percent)
- Digital buyer penetration in Germany from 2017 to 2023 (in percent)
- Digital buyer penetration in Italy from 2017 to 2023 (in percent)
- Digital buyer penetration in France from 2017 to 2023 (in percent)
- Forecasted digital buyer penetration in Sweden from 2014 to 2017
- Digital buyer penetration in the United Kingdom from 2017 to 2023 (in percent)
- Share of internet users in Denmark who are online buyers as of March 2012, by age group
- Share of internet users in Norway who are online buyers as of March 2012, by age group
- Share of internet users in Sweden who are online buyers as of March 2012, by age group
- Do you buy suits and combos online?
- What are some of the reasons that you have abandoned a shopping cart with items you’ve added for purchase?
- The most visited e-commerce sites in France in June 2013, in number of unique visitors (in millions)
- What is the latest Christmas online shopping date after which you will not shop online due to the possibility of not receiving the goods in time?*
- Which device did you use to make your most recent purchase?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
New
New Dossier: Plastic industry worldwide
The global plastics industry is growing by approximately three percent every year. This dossier provides information about the global plastics industry in general as well as chapters on the major types of plastic, and recycling rates.
Updated
New Digital Market Outlook Reports for 2019
Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
New
Payment methods in eCommerce
What are online shoppers' payment preferences around the world?
- Data on all payment methods
- Analysis for 50 countries
- Forecasts up to 2023
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.