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Digital buyer penetration worldwide 2016-2021
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Digital buyer penetration worldwide 2016-2021
Digital buyer penetration worldwide from 2016 to 2021
by J. Clement,
last edited
Jul 23, 2019
This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
Digital buyer penetration worldwide from 2016 to 2021
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by J. Clement,
last edited
Jul 23, 2019
This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
- Show sources information
- Show publisher information
- Release date
- July 2017
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Age group
- 14 years and older
- Supplementary notes
-
* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.
Source
- Show sources information
- Show publisher information
- Release date
- July 2017
More information
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Age group
- 14 years and older
- Supplementary notes
-
* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.
Other statistics on the topic
E-commerce worldwide
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Statistics on "E-commerce worldwide"
- Overview
The most important statistics
- Retail e-commerce sales worldwide from 2014 to 2023 (in billion U.S. dollars)Global retail e-commerce sales 2014-2023
- E-commerce share of total global retail sales from 2015 to 2023Worldwide e-commerce share of retail sales 2015-2023
- Annual retail e-commerce sales growth worldwide from 2014 to 2023Retail e-commerce sales growth worldwide 2014-2023
- E-commerce sales as percentage of total retail sales in selected countries in 2017E-retail as share of total retail sales in selected countries 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMVGlobal e-commerce market share of leading e-retailers 2017
- Retail e-commerce sales CAGR forecast in selected countries from 2019 to 2023Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2019-2023
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)Leading global online marketplaces 2018, by GMV
- Year-on-year growth of e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018Global e-commerce KPI growth 2017-2018
- Digital shoppers
The most important statistics
- Number of digital buyers worldwide from 2014 to 2021 (in billions)Global number of digital buyers 2014-2021
- Digital buyer penetration worldwide from 2016 to 2021Digital buyer penetration worldwide 2016-2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by deviceOnline shopping device usage worldwide 2017
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017Worldwide online retail rate 2017, by country
- Conversion rate of online shoppers worldwide as of 1st quarter 2019Global online shopper conversion rate 2018-2019
- Conversion rate of online shoppers worldwide as of 1st quarter 2019, by platformGlobal online shopper conversion rate 2019, by platform
- Shopping behavior
The most important statistics
- Distribution of global e-commerce sessions as of June 2018, by source and mediumShare of e-commerce sessions worldwide 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Online shopping frequency according to online shoppers worldwide as of October 2018Global online shopping frequency 2018
- Online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchases as of May 2018Global online shopper preference for first-time & repeat purchases 2018
- Preferred online shopping device according to global cross-border online shoppers as of October 2017Leading device for cross-border online shopping worldwide 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Share of internet users who have purchased selected products online in the past 12 months as of 2018Most popular online shopping categories worldwide 2018
- Average value of global online shopping orders as of 1st quarter 2019, by device (in U.S. dollars)Global online shopping order value 2019, by device
- Mobile retail
The most important statistics
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)Global mobile retail commerce revenue 2016-2021
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021Global mobile retail commerce sales share 2016-2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)Mobile commerce spending worldwide 2016, 2017 & 2021
- Mobile share of retail e-commerce sales transactions in selected countries as of 2nd quarter 2018M-commerce share of e-retail sales 2018, by country
- Share of merchants worldwide who support mobile commerce as a sales channel as of March 2018, by segmentMerchants worldwide who support mobile commerce as a sales channel 2018, by segment
- Share of total revenue from mobile sales channels according to online merchants worldwide from 2013 to 2018Mobile sales revenue share according to merchants worldwide 2013-2018
- Digital payment
The most important statistics
- Most popular mobile payment methods accepted by online merchants worldwide in 2017 and 2018Mobile payment methods accepted by global online merchants 2018
- Share of selected payment methods as percentage of total e-commerce transaction volume worldwide in 2018, by regionGlobal payment methods online transaction volume share 2018, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017Number of users of selected global mobile payment platforms 2017
- Share of online merchants worldwide that accept mobile wallets from 2015 to 2018Global online merchant mobile wallet acceptance 2015-2018
- Mobile wallets accepted by online merchants worldwide as of March 2018Mobile wallets accepted by global digital merchants 2018
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by countryShare of online users likely to use mobile payments 2018, by country
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by regionShare of online users likely to use mobile payments 2018, by region
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Statistics
- Digital buyer penetration in Italy 2017-2023
- Projected digital buyer penetration in Spain 2014-2017
- Projected digital buyer penetration in Russia 2014-2017
- Digital buyer penetration in Europe 2017-2023
- Projected digital buyer penetration in Denmark 2013-2017
- Japan: digital buyer penetration 2014-2018
- Australia: digital buyer penetration 2013-2018
- Digital buyer penetration in United Kingdom 2017-2023
- Digital buyer penetration in France 2017-2023
- France: projected digital buyer penetration 2015-2018
- Asia Pacific: digital buyer penetration 2014-2019
- India: digital buyer penetration 2014-2020
- Digital buyer reach in the U.S. 2019, by generation
- Digital buyer penetration in China 2017-2022
- Online buyer penetration in Denmark in 2012, by age group
- E-commerce value in Thailand 2017 by industry
- Impact of e-commerce on employment in France 2013, by company size
- E-commerce: deliveries proposed by companies in France 2013
- Consideration to purchase books solely online by U.S. consumers 2017, by gender
- Canada: device used for online purchase 2015
Studies
- Online shopping in the United Kingdom (UK)
- E-commerce in South Korea
- E-commerce in India
- E-commerce in Argentina
- E-commerce in Denmark
- E-commerce in the Nordics
- E-commerce worldwide
- E-commerce in China
- E-commerce in the United States
- E-commerce in Canada
- E-commerce in Italy
- E-commerce in Brazil
- E-commerce in Colombia
- E-commerce in Indonesia
- E-commerce in Poland
Statistics on "E-commerce worldwide"
- Global retail e-commerce sales 2014-2023
- Worldwide e-commerce share of retail sales 2015-2023
- Retail e-commerce sales growth worldwide 2014-2023
- E-retail as share of total retail sales in selected countries 2017
- Global e-commerce market share of leading e-retailers 2017
- Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2019-2023
- Leading global online marketplaces 2018, by GMV
- Global e-commerce KPI growth 2017-2018
- Global desktop e-commerce KPI growth 2017-2018
- Global mobile e-commerce KPI growth 2017-2018
- Global e-commerce referral traffic and GMV 2018, by medium
- Global number of digital buyers 2014-2021
- Digital buyer penetration worldwide 2016-2021
- Online shopping device usage worldwide 2017
- Worldwide online retail rate 2017, by country
- Global online shopper conversion rate 2018-2019
- Global online shopper conversion rate 2019, by platform
- Share of e-commerce sessions worldwide 2018, by source and medium
- Share of e-commerce session revenue worldwide 2018, by source and medium
- Global online shopping frequency 2018
- Global online shopper preference for first-time & repeat purchases 2018
- Leading device for cross-border online shopping worldwide 2017
- Global online shopping preference 2017, by category
- Most popular online shopping categories worldwide 2018
- Global online shopping order value 2019, by device
- Global online shopping order value 2019, by platform
- Global online shopping order value 2019, by traffic source
- Global online shopper per visit spend 2019, by vertical
- Global online retail website visits and orders 2019, by device
- Global online retail website visits duration 2015-2019, by device
- Shopping cart abandonment rate worldwide 2018, by industry
- Global cross-border e-commerce 2018
- Preferred global digital retailers for cross-border purchases 2018
- Global mobile retail commerce revenue 2016-2021
- Global mobile retail commerce sales share 2016-2021
- Mobile commerce spending worldwide 2016, 2017 & 2021
- M-commerce share of e-retail sales 2018, by country
- Merchants worldwide who support mobile commerce as a sales channel 2018, by segment
- Mobile sales revenue share according to merchants worldwide 2013-2018
- Mobile payment methods accepted by global online merchants 2018
- Global payment methods online transaction volume share 2018, by region
- Number of users of selected global mobile payment platforms 2017
- Global online merchant mobile wallet acceptance 2015-2018
- Mobile wallets accepted by global digital merchants 2018
- Share of online users likely to use mobile payments 2018, by country
- Share of online users likely to use mobile payments 2018, by region
- Digital buyer penetration in Italy 2017-2023
- Projected digital buyer penetration in Spain 2014-2017
- Projected digital buyer penetration in Russia 2014-2017
- Digital buyer penetration in Europe 2017-2023
- Projected digital buyer penetration in Denmark 2013-2017
- Japan: digital buyer penetration 2014-2018
- Australia: digital buyer penetration 2013-2018
- Digital buyer penetration in United Kingdom 2017-2023
- Digital buyer penetration in France 2017-2023
- France: projected digital buyer penetration 2015-2018
- Asia Pacific: digital buyer penetration 2014-2019
- India: digital buyer penetration 2014-2020
- Digital buyer reach in the U.S. 2019, by generation
- Digital buyer penetration in China 2017-2022
- Online buyer penetration in Denmark in 2012, by age group
- E-commerce value in Thailand 2017 by industry
- Impact of e-commerce on employment in France 2013, by company size
- E-commerce: deliveries proposed by companies in France 2013
- Consideration to purchase books solely online by U.S. consumers 2017, by gender
- Canada: device used for online purchase 2015
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