number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the Digital buyer penetration worldwide from 2016 to 2021
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Statistics on Online shopping in Russia
Market overview
6
- Premium Statistic Projected e-commerce market value in Russia 2011-2022
- Premium Statistic E-commerce penetration rate in Russia 2016-2021
- Premium Statistic Retail e-commerce ARPU in Russia 2017-2025
- Premium Statistic Number of foreign online orders in Russia 2016-2021
- Premium Statistic Total annual revenue of top-100 online retailers in Russia 2016-2021
- Premium Statistic Market share of top-100 online stores in Russia 2021, by category
Demographics
7
- Premium Statistic Number of e-commerce users in Russia 2017-2027
- Premium Statistic E-commerce user share in Russia 2020, by age
- Premium Statistic E-commerce user share in Russia 2020, by income
- Premium Statistic Russia: fashion e-commerce users 2017-2025, by segment
- Premium Statistic Russia: electronics and media e-commerce users 2017-2025, by segment
- Premium Statistic Russia: toys, hobby, & DIY e-commerce users 2017-2025, by segment
- Premium Statistic Household appliances e-commerce users in Russia 2017-2025, by segment
Online orders
8
- Premium Statistic Growth in e-commerce orders in Russia 2012-2023
- Premium Statistic Courier, express and parcel (CEP) market volume in Russia 2012-2020
- Premium Statistic Delivery channels usage share for online order delivery in Russia 2021
- Premium Statistic Russian e-commerce logistics market breakdown 2019-2021, by provider
- Premium Statistic Order pick-up points distribution in Russia 2021, by federal district
- Premium Statistic Average delivery time of online orders in Russia H1 2021, by city
- Premium Statistic Online orders per capita in Russia 2019-2020, by city
- Basic Statistic Major sources of foreign online orders in Russia 2021, by site
Shopping behavior
8
- Basic Statistic Shopping enthusiasm among consumers in Russia 2021
- Premium Statistic Online vs. offline purchases by category in Russia 2022
- Premium Statistic Most common online purchases by category in Russia 2022
- Premium Statistic Attitudes towards online shopping in Russia 2022
- Premium Statistic Online vs. offline product research by category in Russia 2022
- Premium Statistic Most returned online purchases by category in Russia 2022
- Premium Statistic Annual change in shopping frequency in stores in Russia 2021, by product
- Premium Statistic Safety in retail stores amid COVID-19 from customers' perspective in Russia 2021
Payments and shopping devices
7
- Premium Statistic E-commerce payment share in Russia 2017-2025, by type
- Premium Statistic Leading e-commerce payment methods in Russia 2020-2021
- Premium Statistic Visa, Mastercard market share in Russia 2020
- Premium Statistic Most used online payments by brand in Russia 2022
- Premium Statistic Most common online purchases by device in Russia 2022
- Basic Statistic Customer survey on mobile purchases in Russia in 2020, by age group
- Basic Statistic Most used online payment services in Russia 2020
Further related statistics
20
- Penetration rate of digital buyers in Spain 2017-2025
- Projected digital buyer penetration in Denmark 2013-2017
- Projected digital buyer penetration in Russia 2014-2017
- Projected digital buyer penetration in Sweden 2014-2017
- Digital buyer penetration in France 2017-2025
- Digital buyer penetration in Europe 2017-2025
- France: projected digital buyer penetration 2015-2018
- Digital buyer penetration in Germany 2017-2025
- Latin America: digital buyer penetration 2017-2022
- Projected digital buyer penetration in Italy 2014-2017
- Digital buyer penetration in China 2017-2022
- Share of online Canadians feeling uncomfortable buying digitally 2018
- Share of online shoppers in Canada 2007-2016, by age
- Average e-commerce sales per digital buyer in India 2013-2018
- Penetration rate of digital buyers across India 2016-2021
- Digital influence on urban shoppers in India 2015
- Online consumer damage relief cases South Korea 2016-2020
- Consideration to purchase sporting goods online by U.S. consumers 2017, by age group
- Share of individuals buying groceries online in Lithuania 2009-2019
- Share of clicks & mortars in the French online women's PAP market 2008-2016
Further Content: You might find this interesting as well
Statistics
- Penetration rate of digital buyers in Spain 2017-2025
- Projected digital buyer penetration in Denmark 2013-2017
- Projected digital buyer penetration in Russia 2014-2017
- Projected digital buyer penetration in Sweden 2014-2017
- Digital buyer penetration in France 2017-2025
- Digital buyer penetration in Europe 2017-2025
- France: projected digital buyer penetration 2015-2018
- Digital buyer penetration in Germany 2017-2025
- Latin America: digital buyer penetration 2017-2022
- Projected digital buyer penetration in Italy 2014-2017
- Digital buyer penetration in China 2017-2022
- Share of online Canadians feeling uncomfortable buying digitally 2018
- Share of online shoppers in Canada 2007-2016, by age
- Average e-commerce sales per digital buyer in India 2013-2018
- Penetration rate of digital buyers across India 2016-2021
- Digital influence on urban shoppers in India 2015
- Online consumer damage relief cases South Korea 2016-2020
- Consideration to purchase sporting goods online by U.S. consumers 2017, by age group
- Share of individuals buying groceries online in Lithuania 2009-2019
- Share of clicks & mortars in the French online women's PAP market 2008-2016
eMarketer. (July 19, 2017). Digital buyer penetration worldwide from 2016 to 2021 [Graph]. In Statista. Retrieved March 29, 2023, from https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/
eMarketer. "Digital buyer penetration worldwide from 2016 to 2021." Chart. July 19, 2017. Statista. Accessed March 29, 2023. https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/
eMarketer. (2017). Digital buyer penetration worldwide from 2016 to 2021. Statista. Statista Inc.. Accessed: March 29, 2023. https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/
eMarketer. "Digital Buyer Penetration Worldwide from 2016 to 2021." Statista, Statista Inc., 19 Jul 2017, https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/
eMarketer, Digital buyer penetration worldwide from 2016 to 2021 Statista, https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/ (last visited March 29, 2023)
Digital buyer penetration worldwide from 2016 to 2021 [Graph], eMarketer, July 19, 2017. [Online]. Available: https://www.statista.com/statistics/261676/digital-buyer-penetration-worldwide/