This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
Digital buyer penetration worldwide from 2016 to 2021
This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
Loading statistic...
| Share of internet users | |
|---|---|
| 2016 | 58.3% |
| 2017 | 60.2% |
| 2018* | 61.6% |
| 2019* | 63% |
| 2020* | 64.6% |
| 2021* | 65.2% |
© Statista 2018
More information
Other interesting statistics
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "E-commerce worldwide"
Statista for Your Company: The Research and Analysis Tool
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Middle East and Africa: digital buyer penetration 2014-2019
- Projected digital buyer penetration in Denmark 2013-2017
- France: projected digital buyer penetration 2015-2018
- Projected digital buyer penetration in Russia 2014-2017
- Projected digital buyer penetration in Sweden 2014-2017
- Australia: digital buyer penetration 2013-2018
- Forecasted number of digital buyers in the United Kingdom (UK) 2014-2017
- China: digital buyer penetration 2014-2018
- Number of digital buyers in Eastern Europe from 2011 to 2016
- Forecast number of digital shoppers in the United Kingdom (UK) 2014-2017
- Japan: number of digital buyers 2014-2018
- Online buyer penetration in Sweden in 2012, by age group
- Online buyer penetration in Denmark in 2012, by age group
- Online buyer penetration in Norway in 2012, by age group
- Number of daily deals purchased by U.S. online buyers 2011
- Belgium: device used for online purchase 2015
- Individuals who have never ordered online in Sweden 2016, by age group and gender
- Increase in online/offline purchases & transactions U.S. 2017
- Cross-border retail e-commerce sales in Sweden in 2014
- Methods of purchasing juvenile products online in Russia H1 2017