Digital buyer penetration worldwide from 2016 to 2021

Digital buyer penetration worldwide 2016-2021 This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
Show more
Loading statistic...
Share of internet users
201658.3%
201760.2%
2018*61.6%
2019*63%
2020*64.6%
2021*65.2%
Share of internet users
201658.3%
201760.2%
2018*61.6%
2019*63%
2020*64.6%
2021*65.2%
AdvertisementData visualized byTableau Software

© Statista 2018

About this statistic

Show source

Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
Show more
Show sources information
Show publisher information
Release date
July 2017
Region
Worldwide
Survey time period
2014 to 2017
Age group
14 years and older
Supplementary notes
* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.

Other interesting statistics

Amazon: number of active customer accounts worldwide 1997-2015+
Amazon: number of active customer accounts worldwide 1997-2015+
Amazon: number of active customer accounts worldwide 1997-2015
Global retail e-commerce sales 2014-2021
Global retail e-commerce sales 2014-2021
Global retail e-commerce sales 2014-2021
ebay: total active buyers worldwide 2010-2017+
ebay: total active buyers worldwide 2010-2017+
ebay: total active buyers worldwide 2010-2017
PayPal: active registered user accounts 2010-2017
PayPal: active registered user accounts 2010-2017
PayPal: active registered user accounts 2010-2017
Most popular online shopping categories worldwide 2016+
Most popular online shopping categories worldwide 2016+
Most popular online shopping categories worldwide 2016
Global number of digital buyers 2014-2021
Global number of digital buyers 2014-2021
Global number of digital buyers 2014-2021

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Statistics on "E-commerce worldwide"

  • Overview
The most important statistics
  • Digital shoppers
The most important statistics
  • Shopping behavior
The most important statistics
  • Mobile retail
The most important statistics
  • Digital payment
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

E-commerce worldwide

All Information
in one Presentation

E-commerce worldwide

  • 124 page/s
  • English
  • pptx
  • Detailed references

Everything On "E-commerce worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Go to dossier

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Popular Related Keywords

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
Order now
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
Request webinar
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions
Send inquiry

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
10.3k
1.4k