Digital buyer penetration worldwide from 2016 to 2021

Digital buyer penetration worldwide 2016-2021 This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
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Share of internet users
2021*65.2%
2020*64.6%
2019*63%
2018*61.6%
201760.2%
201658.3%
Share of internet users
2021*65.2%
2020*64.6%
2019*63%
2018*61.6%
201760.2%
201658.3%
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This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
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Release date
July 2017
Region
Worldwide
Survey time period
2014 to 2017
Age group
14 years and older
Supplementary notes
* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.
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  • Mobile retail
  • Digital payment
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