Apple revenue - additional information
Apple Computer, Inc. was renamed Apple Inc. in 2007, in order to reflect the brand’s extension into other segments of the consumer electronics market. The company, founded in 1976, went on to grow from a two-man operation to a worldwide record-breaking phenomenon. In its 2014 financial year, Apple reported 182 billion U.S. dollars in revenues, compared to 8 billion U.S. dollars a decade earlier.
Since the 2001 launch of the iPod in 2001, Apple has invested billions in research and development of new products, in order to answer ever changing consumer needs. Apple’s most profitable division is its hardware segment, which includes products such as the Macintosh computer series, the iPod, the iPhone , the iPad , or Apple TV. Additionally, Apple offers consumers a number of software products, such as the OS X and iOS operating systems and web-based services, such as the Mac App Store and the iOS App Store, iTunes Store, iBooks, or iCloud.
Released in 2007 and already in its eighth generation in 2014, the iPhone is Apple’s most successful product, with over one bmillion units sold since its launch. It is credited with almost singlehandedly making Apple one of the most valuable brands in the world. The iPhone also has a very strong brand retention, surpassing all other smartphone brands. In a survey conducted in the United States, the United Kingdom and Australia, 76 percent of respondents said they would replace their current iPhone with a newer model, if it became available.