The BMW Group sold just over 93,000 BMW-badged vehicles in the United States in the fourth quarter of 2021. Additionally, the Bavarian automaker sold around 13,100 MINI vehicles.
MINImize me
With a growth rate of more than 25 percent year-over-year in the United States, BMW’s MINI brand is has been recovering from the negative effects of the COVID-19 pandemic it faced in 2020. The British car brand was acquired by BMW in 2000, and worldwide sales of MINI vehicles peaked in 2017 at just over 370,000 units. However, MINI vehicles had a lesser appeal for American customers when compared to the manufacturer's namesake brand. U.S. consumer satisfaction was indeed higher for BMW, which was also the country's most popular luxury car brand.
About BMW
Globally, the luxury carmaker delivered tepid financial results in the 2020 fiscal year. BMW generated revenue streams of about 99 billion euros and produced EBIT (earnings before interest and taxes) of slightly over 4.8 billion euros. That said, the luxury car brand was the fourth most valuable brand in the automotive sector in 2021 and ranked among the leading brands worldwide across sectors that same year. Toyota and Mercedes-Benz were the only automotive brands higher in the global ranking.
BMW Group's vehicle sales in the United States between the 1st quarter of 2020 and 4th quarter of 2021, by segment
(in units)
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GoodCarBadCar.net. (January 4, 2022). BMW Group's vehicle sales in the United States between the 1st quarter of 2020 and 4th quarter of 2021, by segment (in units) [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/235106/bmw-groups-vehicle-sales-in-the-united-states-by-segment/
GoodCarBadCar.net. "BMW Group's vehicle sales in the United States between the 1st quarter of 2020 and 4th quarter of 2021, by segment (in units)." Chart. January 4, 2022. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/235106/bmw-groups-vehicle-sales-in-the-united-states-by-segment/
GoodCarBadCar.net. (2022). BMW Group's vehicle sales in the United States between the 1st quarter of 2020 and 4th quarter of 2021, by segment (in units). Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/235106/bmw-groups-vehicle-sales-in-the-united-states-by-segment/
GoodCarBadCar.net. "Bmw Group's Vehicle Sales in The United States between The 1st Quarter of 2020 and 4th Quarter of 2021, by Segment (in Units)." Statista, Statista Inc., 4 Jan 2022, https://www.statista.com/statistics/235106/bmw-groups-vehicle-sales-in-the-united-states-by-segment/
GoodCarBadCar.net, BMW Group's vehicle sales in the United States between the 1st quarter of 2020 and 4th quarter of 2021, by segment (in units) Statista, https://www.statista.com/statistics/235106/bmw-groups-vehicle-sales-in-the-united-states-by-segment/ (last visited July 05, 2022)
