BMW Group - vehicle sales in the United States by segment 2019
The BMW Group sold around 25,440 BMW-badged vehicles in the United States in October 2019. Additionally, the Bavarian automaker sold just under 3,000 MINI vehicles. In 2019, the luxury car brand was the third most valuable brand in the automotive sector.
MINImize me
With a negative growth rate of almost 18 percent year-to-date in October in the United States, BMW’s MINI brand is performing far worse in 2019 than in 2018. Since the British car brand was acquired by BMW in 2000, worldwide sales have grown 14-fold. However, MINI vehicles never seemed to appeal to American customers, hence the dismal U.S. sales figures. As a result, BMW will reportedly combine MINI and BMW dealerships in the United States. Globally, the luxury carmaker delivered tepid financial results in the 2018 fiscal year: BMW generated revenue streams of almost 97.5 billion U.S. dollars and produced EBIT (earnings before interest and taxes) of slightly over nine billion U.S. dollars.
MINImize me
With a negative growth rate of almost 18 percent year-to-date in October in the United States, BMW’s MINI brand is performing far worse in 2019 than in 2018. Since the British car brand was acquired by BMW in 2000, worldwide sales have grown 14-fold. However, MINI vehicles never seemed to appeal to American customers, hence the dismal U.S. sales figures. As a result, BMW will reportedly combine MINI and BMW dealerships in the United States. Globally, the luxury carmaker delivered tepid financial results in the 2018 fiscal year: BMW generated revenue streams of almost 97.5 billion U.S. dollars and produced EBIT (earnings before interest and taxes) of slightly over nine billion U.S. dollars.
