I. Wagner
Research Lead covering road traffic and motor vehicle manufacturing
Get in touch with us nowBMW Group: U.S. vehicle sales by segment & quarter 2020
The BMW Group sold around 68,000 BMW-badged vehicles in the United States in the third quarter of 2020. Additionally, the Bavarian automaker sold just under 9,000 MINI vehicles.
MINImize me
With a negative growth rate of more than 10 percent year-to-date in in the United States, BMW’s MINI brand is performing consistently worse in 2020 than in 2019. The British car brand was acquired by BMW in 2000, and worldwide sales peaked in 2017 at just over 370,000 units. However, MINI vehicles never seemed to appeal to American customers, hence the dismal U.S. sales figures. Globally, the luxury carmaker delivered tepid financial results in the 2019 fiscal year: BMW generated revenue streams of about 104 billion U.S. dollars and produced EBIT (earnings before interest and taxes) of slightly over 7.4 U.S. dollars. That said, the luxury car brand was the third most valuable brand in the automotive sector in 2019.
MINImize me
With a negative growth rate of more than 10 percent year-to-date in in the United States, BMW’s MINI brand is performing consistently worse in 2020 than in 2019. The British car brand was acquired by BMW in 2000, and worldwide sales peaked in 2017 at just over 370,000 units. However, MINI vehicles never seemed to appeal to American customers, hence the dismal U.S. sales figures. Globally, the luxury carmaker delivered tepid financial results in the 2019 fiscal year: BMW generated revenue streams of about 104 billion U.S. dollars and produced EBIT (earnings before interest and taxes) of slightly over 7.4 U.S. dollars. That said, the luxury car brand was the third most valuable brand in the automotive sector in 2019.
