Mobile internet usage in China – additional information
Mobile internet refers to internet access via any mobile device that is connected to a wireless network. As of 2014, China had approximately 644 million registered internet users, accounting for more than 22 percent of the world’s total, with more than four fifths accessing the Web via a mobile device. The number of China’s mobile internet users grew nearly nine fold from 2007 to 2013. According to the China Internet Network Information Center (CNNIC), the share of Chinese users accessing the internet via mobile phone had already surpassed users who accessed the internet via PC as of June 2014.
The rapid growth in smartphone and tablet user numbers has helped boost mobile internet use. In 2013, one third of the Chinese population possessed a smartphone. China’s mobile internet users can be characterized as young, predominantly with a lower-to-medium level income and education. Compared to their counterparts in Western countries, Chinese mobile internet users are more prone to conduct online shopping or online banking activities via mobile device, suggesting a huge potential of China’s mobile commerce market. As mobile phones have a profound influence on people’s daily lives in China, even more mobile commerce innovation is expected to emerge in the near future.