Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Retail m-commerce sales India 2015-2020

Value of retail m-commerce sales across India from 2015 to 2020 (in billion U.S. dollars)

by Statista Research Department, last edited Nov 6, 2019
Retail m-commerce sales India 2015-2020 Mobile retail e-commerce sales in India were estimated to be valued at nearly 38 billion U.S. dollars by 2020. This was a significant growth since 2015, yet not surprising considering the penetration rates of smartphones and mobile internet in the country.  
India emerging digitally

  With the drastic growth in the number of mobile internet users since the inception of Digital India and the rise of Reliance’s Jio, Indians were able to catch up to other major economies in participating in in-store mobile checkouts with retailers’ applications. Additionally, the rise of mobile wallets and the potential to buy practically anything online increases the convenience of achieving that via a mobile phone. Naturally, the largest share of mobile consumers buying online come from younger generations, millennials specifically .

Competition among retailers and their mobile apps

  Flipkart, one of India’s leading online sellers, is in close competition with Amazon. As early as March 2015, the company blocked access to their website via mobile devices, requiring app downloads instead. This was implemented in the following months with Myntra, a fashion retailer and standalone subsidiary of the former.

In India, mobile and online retail purchasing was highest during the weeks leading up to Deepavali – the Indian festival of lights. Online shopping has become increasingly popular with each year during this period, when the ecommerce ecosystem undergoes a sort of sales bonanza. Data revealed a surge in retail app and web usage three weeks preceding the festival, likely from the convenience of scrolling through products at the palm of your hand, rather than using a desktop or PC, saving time and still ensuring the same quality of purchase.
Show more

Value of retail m-commerce sales across India from 2015 to 2020 (in billion U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
E-commerce in India
E-commerce in India

All Information
in one Presentation

E-commerce in India

Everything On "E-commerce in India" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "E-commerce in India"
  • Overview
The most important statistics
  • E-retail
  • E-consumption
  • Digital payments
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.