Distribution of Google's revenues from 2001 to 2016, by source

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Advertising revenue through Google SitesAdvertising revenues through Google Network web sitesLicensing and other revenues

© Statista 2017

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Description Source More information
The timeline illustrates the distribution of Google revenues from 2001 to 2016, by source. In the most recently reported period, 71.3 percent of the internet company's revenue came from advertising through Google Sites and 17.4 percent through advertising via Google network sites.
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Release date
February 2017
Survey time period
2001 to 2016
Supplementary notes
Google websites revenues consists primarily of:
• AdWords revenue that is generated on This includes revenue from traf fic generated by search distribution partners who use as their default search in browsers, toolbars, etc
• Advertising revenue generated on YouTube, including, but not limited to YouTube TrueView and Google Preferred; and
• Advertising revenue generated from other Google-owned and operated properties like Gmail, Finance, Maps, and Google Play.

Google Network Members' websites revenues consist primarily of:
• AdSense (such as AdSense for Search, AdSense for Content, etc.) • AdExchange • AdMob • All DoubleClick-related revenues including DoubleClick Bid Manager revenues; and • Other Network products including AdSense for Domains

Google other revenues consist primarily of:
• Sales of apps and media content in the Google Play Store
• Sales of certain Google branded hardware such as Chromecast
• Service fees received for cloud and apps and Maps API; and
• Licensing-related revenue Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google. Values regarding 2013 and 2014 have been adjusted to reflect the Alphabet company.

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