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Google: revenue distribution 2001-2018, by source

Distribution of Google's revenues from 2001 to 2018, by source

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Release date

February 2019



Survey time period

2001 to 2018

Supplementary notes

Google properties revenues consists primarily of:
• AdWords revenue that is generated on This includes revenue from traffic generated by search distribution partners who use as their default search in browsers, toolbars, etc
• Advertising revenue generated on YouTube, including, but not limited to YouTube TrueView and Google Preferred; and
• Advertising revenue generated from other Google-owned and operated properties like Gmail, Finance, Maps, and Google Play.

Google Network Members' properties revenues revenues consist primarily of:
• AdSense (such as AdSense for Search, AdSense for Content, etc.) • AdExchange • AdMob • All DoubleClick-related revenues including DoubleClick Bid Manager revenues; and • Other Network products including AdSense for Domains

Google other revenues consist primarily of:
• Sales of apps and media content in the Google Play Store
• Sales of certain Google branded hardware such as Chromecast
• Service fees received for cloud and apps and Maps API; and
• Licensing-related revenue Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google. Values regarding 2013 and 2014 have been adjusted to reflect the Alphabet company.

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