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Distribution of Google's revenues from 2001 to 2018, by source
Google: revenue distribution 2001-2018, by source
In the fiscal year 2018, 70.7 percent of Google’s revenue came from advertising through Google properties and 14.7 percent through advertising via Google Network Members’ properties.

Google properties revenue

As the most-visited web property, it is unsurprising that the majority of Google’s company revenue is generated through advertising on its own sites. As the dominating search engine in many countries, Google benefits from a vast audience reach. Google properties revenues include revenue from its search platform Google.com, as well as revenue from traffic generated by search distribution partners who use Google.com as their default search in toolbars and browsers. YouTube revenues are also included in this segment and in 2018, worldwide net advertising revenues of YouTube were estimated to be 9.13 billion U.S. dollars. According to Google, YouTube is one of the company’s biggest advertising revenue growth drivers, along with mobile search.

Google and mobile

Google owns some of the top-ranked smartphone apps in the United States. As of March 2019, multiple Google apps including YouTube, Google Search, Google Maps, Gmail and Google Play had a mobile audience reach of over 50 percent. In the first quarter of 2019, over 2.1 million apps were available in the Google Play store and the most downloaded Android app category were gaming apps.
Distribution of Google's revenues from 2001 to 2018, by source
Google properties revenuesGoogle Network Members' properties revenuesOther revenues
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Google: revenue distribution 2001-2018, by source
In the fiscal year 2018, 70.7 percent of Google’s revenue came from advertising through Google properties and 14.7 percent through advertising via Google Network Members’ properties.

Google properties revenue

As the most-visited web property, it is unsurprising that the majority of Google’s company revenue is generated through advertising on its own sites. As the dominating search engine in many countries, Google benefits from a vast audience reach. Google properties revenues include revenue from its search platform Google.com, as well as revenue from traffic generated by search distribution partners who use Google.com as their default search in toolbars and browsers. YouTube revenues are also included in this segment and in 2018, worldwide net advertising revenues of YouTube were estimated to be 9.13 billion U.S. dollars. According to Google, YouTube is one of the company’s biggest advertising revenue growth drivers, along with mobile search.

Google and mobile

Google owns some of the top-ranked smartphone apps in the United States. As of March 2019, multiple Google apps including YouTube, Google Search, Google Maps, Gmail and Google Play had a mobile audience reach of over 50 percent. In the first quarter of 2019, over 2.1 million apps were available in the Google Play store and the most downloaded Android app category were gaming apps.
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