In 2023, YouTube's global advertising revenues amounted to approximately 31.51 billion U.S. dollars, up by almost eight percent from the 29.2 billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.
Worldwide advertising revenues of YouTube from 2017 to 2023
(in million U.S. dollars)
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Alphabet. (January 31, 2024). Worldwide advertising revenues of YouTube from 2017 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/
Alphabet. "Worldwide advertising revenues of YouTube from 2017 to 2023 (in million U.S. dollars)." Chart. January 31, 2024. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/
Alphabet. (2024). Worldwide advertising revenues of YouTube from 2017 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/
Alphabet. "Worldwide Advertising Revenues of Youtube from 2017 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/
Alphabet, Worldwide advertising revenues of YouTube from 2017 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/ (last visited October 15, 2024)
Worldwide advertising revenues of YouTube from 2017 to 2023 (in million U.S. dollars) [Graph], Alphabet, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/