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Brand / team valuation of FC Bayern Munich 2011-2019

FC Bayern Munich brand/team value from 2011 to 2019 (in million U.S. dollars)

by Christina Gough, last edited Aug 28, 2019
Brand / team valuation of FC Bayern Munich 2011-2019 The statistic depicts the brand / team value of the German football club FC Bayern Munich from 2011 to 2019. In 2019, FC Bayern Munich had a brand value of 1.47 billion U.S. dollars.
Brand and team values – additional information

Brand Finance, Forbes and KPMG have all attempted to define the value of a football team and their brand using different methodologies:
- Brand Finance measures a team’s brand value by looking at its brand strength according to the degree of public interest and commercial support, the brand's ‘royalty rate’, and revenues from matchday, commercial and broadcasting streams.
- Forbes calculates a team’s value based on its economic performance from matchday, broadcasting, and commercial sources, as well as any additional value generated by its market position or potential.
- KPMG presents a team’s enterprise value, taken from its profitability, popularity, sporting potential, as well as the value of broadcasting rights and revenue opportunity stemming from stadium ownership.

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FC Bayern Munich brand/team value from 2011 to 2019 (in million U.S. dollars)

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