This statistic illustrates the brand value of TomTom at the beginning of the first quarter of 2018 to the beginning of the first quarter of 2019. According to data provided by Adwired, the highest value of the TomTom brand was registered in the third quarter of 2018, when it reached 585 million euros.
Brand value of TomTom from the 1st quarter 2018 to the 2nd quarter 2019 (in million euros)*
* The brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.
All reported values are measured on the first day of each quarter:
Q1 2018 - January 1, 2018
Q2 2018 - April 1, 2018
Q3 2018 - July 1, 2018
Q4 2018 - October 1, 2018
Q1 2019 - January 1, 2019
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Adwired AG. (July 1, 2019). Brand value of TomTom from the 1st quarter 2018 to the 2nd quarter 2019 (in million euros)* [Graph]. In Statista. Retrieved January 20, 2020, from https://www.statista.com/statistics/964801/brand-value-of-tomtom/
Adwired AG. "Brand value of TomTom from the 1st quarter 2018 to the 2nd quarter 2019 (in million euros)*." Chart. July 1, 2019. Statista. Accessed January 20, 2020. https://www.statista.com/statistics/964801/brand-value-of-tomtom/
Adwired AG. (2019). Brand value of TomTom from the 1st quarter 2018 to the 2nd quarter 2019 (in million euros)*. Statista. Statista Inc.. Accessed: January 20, 2020. https://www.statista.com/statistics/964801/brand-value-of-tomtom/
Adwired AG. "Brand Value of Tomtom from The 1st Quarter 2018 to The 2nd Quarter 2019 (in Million Euros)*." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/964801/brand-value-of-tomtom/
Adwired AG, Brand value of TomTom from the 1st quarter 2018 to the 2nd quarter 2019 (in million euros)* Statista, https://www.statista.com/statistics/964801/brand-value-of-tomtom/ (last visited January 20, 2020)
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