TomTom: brand value 2022

According to data provided by Adwired, the brand TomTom was valued at 325 million euros on January 1, 2022. However, this value showed a slight decrease from the brand value of 352 million euros it was valued at at the same period of the previous year.

Brand value of TomTom from January 1, 2018 to January 1, 2022 (in million euros)

Characteristic	Brand value in million euros
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Release date

March 2022

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Region

Worldwide, Netherlands

Survey time period

January 1, 2018 to January 1, 2022

Supplementary notes

Brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

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