Price composition of a Starbucks grande latte in China as of September 2013
Coffee market in China: price structure of a Starbucks grande latte 2013
The graph shows the price composition of a grande latte at Starbucks China as of September 4, 2013. Labor costs represent nine percent of the total price of a grande latte at Starbucks China. According to the source, Starbucks customers paid almost one US dollar more for their latte in China than in the US, a fact that is related to higher government taxes and import tariffs, but may also refer to the Chinese middle classes' willingness to pay more on imported goods.
Price composition of a Starbucks grande latte in China as of September 2013
Share in percent
Rent26%
Profit18%
Store operating expenses15%
Raw materials13%
Labor9%
General and administration6%
Tax5%
Equipment costs4%
Other operating expenses5%
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Coffee market in China: price structure of a Starbucks grande latte 2013
The graph shows the price composition of a grande latte at Starbucks China as of September 4, 2013. Labor costs represent nine percent of the total price of a grande latte at Starbucks China. According to the source, Starbucks customers paid almost one US dollar more for their latte in China than in the US, a fact that is related to higher government taxes and import tariffs, but may also refer to the Chinese middle classes' willingness to pay more on imported goods.
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