In 2021, the number of global social media audiences increased by 7.8 percent compared to the previous year. Worldwide social network user growth is projected to slow down to 3.7 percent by 2026. There are currently an approximate 4.37 billion social media users worldwide.
Global social network user growth from 2018 to 2026
* Forecast The indicator shows the estimated number of people in the selected region that use social media sites and applications regularly (at least once a month). The data is based on surveys as well as user penetration estimates of the major social platforms.
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Statista. (July 27, 2021). Global social network user growth from 2018 to 2026 [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/
Statista. "Global social network user growth from 2018 to 2026." Chart. July 27, 2021. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/
Statista. (2021). Global social network user growth from 2018 to 2026. Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/
Statista. "Global Social Network User Growth from 2018 to 2026." Statista, Statista Inc., 27 Jul 2021, https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/
Statista, Global social network user growth from 2018 to 2026 Statista, https://www.statista.com/statistics/270919/worldwide-social-network-user-growth/ (last visited May 18, 2022)
