Leading U.S. Android app categories 2019

This statistic gives information on the market reach of the most popular Android app categories in the United States as of September 2019. During the measured period, it was found that communication apps had a 99.77 percent reach among Android mobile users in the United States.

Market reach of the most popular Android app categories in the United States as of September 2019

Characteristic	Penetration rate among Android users
Tools	99.94%
Communication	99.77%
Business	99.43%
Video Players & Edit	98.23%
Music & Audio	97.43%
Travel & Local	97.32%
Social	96.98%
Productivity	96.69%
Entertainment	92.93%
News & Magazines	90.59%
Books & Reference	90.02%
Lifestyle	82.83%
Photography	82.14%
Personalization	71.19%
Shopping	64.69%
Games - Puzzle	53.79%
Games - Casual	52.77%
Weather	52.65%
Finance	50.09%
Health & Fitness	43.24%
Games - Arcade	43.24%
Sports	37.71%
Education	33.26%
Maps & Navigation	28.47%
Games - Action	27.84%
Games - Word	26.3%
Games - Card	24.87%
Games - Board	23.5%
Media & Video	21.68%
Games - Racing	19.57%
Food & Drink	19.17%
Games - Casino	19%
Games - Strategy	16.83%
Games - Adventure	16.2%
Medical	14.09%
Games - Simulation	14.09%
Games - Action & Adventure	13.35%
Games - Trivia	12.55%
House & Home	12.15%
Games - Role Playing	10.27%
Art & Design	10.04%
Games - Brain Games	8.78%
Comics	8.21%
Creativity	7.47%
Libraries & Demo	6.05%
Music	5.88%
Dating	5.02%
Games - Educational	4.45%
Gamse - Pretend Play	3.82%
Auto & Vehicles	3.76%
Beauty	3.37%
Games - Arcade & Action	2.8%
Games - Brain & Puzzle	2.4%
Music & Video	2.05%
Events	2%
Transportation	1.43%
Parenting	1.2%
Games - Cards & Casino	1.08%
Family	1.03%
Games - Sports Games	0.51%