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Preferred product research methods of global online shoppers 2015, by category

What method do you most prefer for researching your purchases?

Preferred product research methods of global online shoppers 2015, by category This statistic shows the preferred product research methods of global online shoppers as of September 2015, sorted by category. During the survey period, it was found that 46 percent of worldwide survey respondents preferred to research books, music, movies, and video games online via PC. Only nine percent of respondents preferred to do so online via tablet.
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What method do you most prefer for researching your purchases?

Wearables (watches, glasses, pens)Online via mobile phone or smartphoneOnline via tabletOnline via PCTV shoppingCatalog/magazineIn-storeDo not research/buy this category
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Wearables (watches, glasses, pens)Online via mobile phone or smartphoneOnline via tabletOnline via PCTV shoppingCatalog/magazineIn-storeDo not research/buy this category
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This statistic shows the preferred product research methods of global online shoppers as of September 2015, sorted by category. During the survey period, it was found that 46 percent of worldwide survey respondents preferred to research books, music, movies, and video games online via PC. Only nine percent of respondents preferred to do so online via tablet.
Show more
Release date
February 2016
Region
Worldwide
Survey time period
August and September 2015
Number of respondents
22,203-22,527
Special properties
online shoppers
Method of interview
Online interview
Supplementary notes
Values may not add up to 100 percent due to rounding.
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