eBay: annual net revenue 2013-2019

In the most recently reported fiscal year, eBay's annual net revenue amounted to more than 10.8 billion U.S. dollars, only a slight increase from 10.7 billion U.S. dollars in the preceding year. The majority of eBay’s revenues are generated via marketplace transaction fees.

eBay – further information

Founded in 1995, eBay is one of the oldest online shopping destinations with operations localized in over 30 countries. eBay.com is a global platform, allowing people and businesses to buy and sell a large variety of goods and services worldwide. In addition to auction style listings, eBay also expanded to include fixed-price “Buy it Now” shopping, in addition to localized classifieds listings. As of the fourth quarter of 2019, eBay’s classifieds revenue amounted to 269 million U.S. dollars. As of December 2019, the online shopping platform had 183 million active buyers worldwide.

Up until July 2015, eBay was the owner of digital payment company PayPal. As one of the most popular online payment methods worldwide, PayPal was a major revenue generator for eBay. PayPal was spun off into a separate company and post-split revenues of eBay have remained stable. The company has also managed to successfully leverage mobile to its advantage - as of September 2019, the eBay mobile app was ranked as one of the most popular mobile shopping apps in the United States. Other popular mobile shopping apps include online competitor Amazon, along with the digital offerings of traditional brick and mortar retailers such as Walmart or Target.