Apple's global revenue from iPad sales 2010-2023

In the first quarter of Apple's financial year 2023, iPad sales generated about 9.4 billion U.S. dollars in revenue, up from 7.25 billion U.S. dollars registered in the same quarter of 2022.

Apple’s iPad revenue – additional information

Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market, and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. In the last quarter of 2022, Apple shipped around 22.5 million tablets worldwide, and has released 29 versions of the device.

Apple’s iPad performance

In FY 2022, iPad sales generated about 26 billion U.S. dollars in revenues. This figure is lower only compared to that of 2021, when iPad generated about 31 billion U.S. dollars, and 2013, when iPad revenues amounted to 32 billion U.S. dollars. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date. In the latest quarter, iPad sales accounted for nearly about eight percent of Apple’s total global revenue.

Competition

With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years though, going from around 60 percent in 2011 to over 30 percent in 2022. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei, and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, has lost the position of leading tablet operating system in late 2012. As of the second quarter of 2022, Android was the leading tablet operating system with 49 percent of the share against around 38 percent of Apple’s iOS.