Apple's global revenue from iPad sales 2010-2024

In the fourth quarter of Apple's financial year 2024, iPad sales generated about 6.95 billion U.S. dollars in revenue, up from 6.44 billion U.S. dollars registered in the same quarter of 2023. 

Apple’s iPad revenue – additional information

Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market, and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. In the second quarter of 2024, Apple shipped around 12 million tablets worldwide, and has released multiple versions of the device.

Apple’s iPad performance

In FY 2023, iPad sales generated about 28 billion U.S. dollars in revenues. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date. In the latest quarter, iPad sales accounted for nearly seven percent of Apple’s total global revenue.

Competition

With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years though, going from around 60 percent in 2011 to over 30 percent in 2024. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei, and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, has lost the position of leading tablet operating system in late 2012 to then regain it in 2022. As of the fourth quarter of 2023, Apple iOS was the leading tablet operating system with almost 55 percent of the share against around 45 percent of Android.