Apple's global revenue from iPad sales 2010-2020

This statistic shows the amount of revenue that Apple generated from iPad sales on a quarterly basis from the third quarter of 2010 to the most recent quarter. In the second quarter of 2020, iPad sales generated about 4.37 billion U.S. dollars in revenue.

Apple’s iPad revenue – additional information

Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market, and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. Up until the forth quarter of 2018 (3Q’ 18 calendar year), Apple has sold nearly 425 million iPads worldwide, and has released eight versions of the device.

In 2018, iPad sales generated about 19 billion U.S. dollars in revenues. This figure is lower compared to the last few years. iPad revenue reached the highest figure to date in the first quarter of 2014 (4Q’ 13 calendar year), when sales of the device generated about 11.5 billion U.S. dollars. In that particular quarter, iPad sales accounted for nearly 20 percent of Apple’s total global revenue. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date.

With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years though, going from around 60 percent in 2011 to about 30 percent in 2018. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei, and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, has lost the position of leading tablet operating system in late 2012. As of the third quarter of 2019, Android was the leading tablet operating system with 58 percent of the share against 29 percent of Apple’s iOS.

Revenue of Apple from iPad sales worldwide from 3rd quarter 2010 to 2nd quarter 2020

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Release date

March 2020



Survey time period

2010 to 2020

Supplementary notes

Apple's fiscal year and the fiscal fourth quarter ends in September.

The data includes revenue from sales of the iPad, iPad services and Apple-branded and third-party iPad accessories.

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