Apple's global revenue from iPad sales 2010-2021

In the first quarter of 2021, iPad sales generated about 8.4 billion U.S. dollars in revenue, an increase of more than one billion U.S. dollars from the fourth quarter of 2020.

Apple’s iPad revenue – additional information

Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market, and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. Up until the fourth quarter of 2018 (3Q’ 18 calendar year), Apple has sold nearly 425 million iPads worldwide, and has released eight versions of the device.

Apple’s iPad performance

In 2018, iPad sales generated about 19 billion U.S. dollars in revenues. This figure is lower compared to the last few years. iPad revenue reached the highest figure to date in the first quarter of 2014 (4Q’ 13 calendar year), when sales of the device generated about 11.5 billion U.S. dollars. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date. In the latest quarter, iPad sales accounted for nearly about eight percent of Apple’s total global revenue.

Competition

With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years though, going from around 60 percent in 2011 to about 30 percent in 2018. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei, and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, has lost the position of leading tablet operating system in late 2012. As of the third quarter of 2019, Android was the leading tablet operating system with 58 percent of the share against 29 percent of Apple’s iOS.