Apple’s iPad revenue – additional information
Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market, and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. Up until the second quarter of 2016 (1Q’ 16 calendar year), Apple has sold nearly 320 million iPads worldwide, and has released four generations of the device.
In 2015, iPad sales generated more than 23 billion U.S. dollars in revenues. This figure is lower compared to the last three years, when iPad sales generated around 30 billion U.S. dollars in revenues per year. iPad revenue reached the highest figure to date in the first quarter of 2014 (4Q’ 13 calendar year), when sales of the device generated about 11.5 billion U.S. dollars. In that particular quarter, iPad sales accounted for nearly 20 percent of Apple’s total global revenue. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date.
With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years though, going from around 60 percent in 2011 to about 25 percent in 2015. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei, and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, has lost the position of leading tablet operating system in late 2012. As of the first quarter of 2015, Android was the leading tablet operating system with 69 percent of the share against 24 percent of Apple’s iOS.