The statistic above contains a forecast of advertising spending in the United States in 2018 and 2022, by medium. Newspaper ad spend is expected to decrease from 15.8 billion to 12.6 billion U.S. dollars in the presented period.
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Advertising spending in the U.S. 2018-2022, by medium
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Advertising spending in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
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The statistic above contains a forecast of advertising spending in the United States in 2018 and 2022, by medium. Newspaper ad spend is expected to decrease from 15.8 billion to 12.6 billion U.S. dollars in the presented period.
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| 2018 | 2022 | |
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| - | - | - |
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The statistic above contains a forecast of advertising spending in the United States in 2018 and 2022, by medium. Newspaper ad spend is expected to decrease from 15.8 billion to 12.6 billion U.S. dollars in the presented period.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- July 2018
- Special properties
- forecast
- Supplementary notes
-
*Excluding e-sports.
Traditional media figures include online equivalents.
More information
- Region
- United States
- Survey time period
- July 2018
- Special properties
- forecast
- Supplementary notes
-
*Excluding e-sports.
Traditional media figures include online equivalents.
Other interesting statistics
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+Advertising spending in the U.S. 2015-2021
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+Most advertised brands in the U.S. 2016
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+Mexico: advertising spending 2010-2019
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+Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
+
+Media advertising spending in Canada from 2015-2022
Online advertising revenue in the U.S. from 2000 to 2017
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Advertising in North America
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Everything On "Advertising in North America" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Advertising in North America"
- Overview
The most important statistics
- Advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Advertising spending in North America 2000-2021
- Growth of advertising spending in North America from 2010 to 2021 by mediumGrowth of advertising spending in North America 2010-2021, by medium
- Annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2018Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Television advertising spending in North America from 2000 to 2021 (in million U.S. dollars)TV advertising spending in North America 2000-2021
- Internet advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Internet advertising spending in North America 2000-2021
- Newspaper advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Newspaper advertising spending in North America 2000-2021
- Magazine advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Magazine advertising spending in North America 2000-2021
- Radio advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Radio advertising spending in North America 2000-2021
- United States
The most important statistics
- Media advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2021
- Change in advertising spending in the United States from 2015 to 2020Ad expenditure growth in the U.S. 2015-2020
- Advertising spending in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Advertising spending in the U.S. 2018-2022, by medium
- Online advertising revenue in the United States from 2000 to 2017 (in billion U.S. dollars)Online advertising revenue in the U.S. from 2000 to 2017
- Advertising spending vs. consumer time spent in the United States in 2017, by mediumMedia ad spend vs. time spent in the U.S. in 2017
- Most advertised brands in the United States in 2016, by advertising spending (in million U.S. dollars)Most advertised brands in the U.S. 2016
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2017, by category
- Canada
The most important statistics
- Total media advertising spending in Canada from 2015 to 2022 (in billion U.S. dollars)Media advertising spending in Canada from 2015-2022
- Growth of digital advertising spending in Canada from 2012 to 2020Growth of digital advertising spending in Canada 2012-2020
- Media spending in Canada from 2007 to 2019, by medium (in million Canadian dollars)Advertising spending in Canada 2007-2019, by medium
- Digital advertising spending in Canada from 2013 to 2020, by format (in million Canadian dollars)Canada: digital ad expenditure 2013-2020, by format
- Leading paid search advertisers in Canada between June 2016 and March 2017, by number of clicks (in millions)Leading paid search advertisers in Canada 2016-2017, by number of clicks
- Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars)Leading paid search advertising categories in Canada 2016-2017, by ad spend
- Mexico
The most important statistics
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)Mexico: advertising spending 2010-2019
- Advertising expenditure in Mexico from 2016 to 2019, by medium (in million U.S. dollars)Mexico: advertising spending 2016-2019, by medium
- Change in advertising spending in Mexico from 2010 to 2019Mexico: ad spend growth 2010-2019
- Digital advertising expenditure in Mexico from 2014 to 2017 (in billion Mexican pesos)Mexico: digital advertising spending 2014-2017
- Leading advertisers in Mexico in 2017, based on advertising spending (in million Mexican pesos)Mexico: leading advertisers 2017
- Leading advertising categories in Mexico in 2017, based on advertising spending (in billion Mexican pesos)Leading advertising categories in Mexico 2017
Popular Related Keywords
- advertising spending
- media split
- Show more
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Toyota Motor: ad spend in the U.S. 2013, by medium
- Viacom: ad spend in the U.S. 2013, by medium
- Microsoft: ad spend in the U.S. 2013, by medium
- Advertising spending of Nike in the U.S. 2013, by medium
- 21st Century Fox's advertising spending in the U.S. 2013, by medium
- Advertising spending of the U.S. government 2013, by medium
- Apple: ad spend in the U.S. 2013, by medium
- Advertising expenditure in the United Kingdom (UK) 2013-2017, by media
- Brazil: ad spend growth 2015-2018, by medium
- Ad media market shares in Thailand 2016
- General Motors: ad spend in the U.S. 2013, by medium
- Ad spend in Thailand 2016, by medium
- Ad spend change in the U.S. 2015, by medium
- Pharmaceutical DTC media spending in the U.S. 2017, by media type
- Hospitals, clinics & medial centers ad spend in the U.S. 2010-2014, by medium
- Value of mobile advertisement expenditure Southeast Asia 2016-2021
- Newspaper advertising spending share in Indonesia 2008-2015
- Television advertising expenditure in Bulgaria 2007-2016
- Distribution of BFSI advertising expenditure in India 2018 by channel
- Eli Lilly - ad spend in the U.S. 2014, by medium
Studies
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- Advertising market in the U.S.
- Advertising in Europe
- Advertising in Belgium
- Political advertising in the U.S.
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Digital advertising in Europe
- Advertising in Italy
- Advertising in the Netherlands
- Advertising in North America
- Automobile advertising in the U.S.
- Contar "Lo Bueno" Cuesta Mucho
- IAB and DDMA Report on Search Advertising
- IAB Report on 2017 Digital Advertising Spend
Statistics on the topic
Free statistics
- Online advertising revenue in the United States from 2000 to 2017 (in billion U.S. dollars)
- Digital advertising spending in Canada from 2013 to 2020, by format (in million Canadian dollars)
Premium Statistics
- Advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Growth of advertising spending in North America from 2010 to 2021 by medium
- Annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2018
- Television advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Internet advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Newspaper advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Magazine advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Radio advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Outdoor advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Cinema advertising spending in North America from 2002 to 2021 (in million U.S. dollars)
- Media advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)
- Change in advertising spending in the United States from 2015 to 2020
- Advertising spending in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Most advertised brands in the United States in 2016, by advertising spending (in million U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Total media advertising spending in Canada from 2015 to 2022 (in billion U.S. dollars)
- Growth of digital advertising spending in Canada from 2012 to 2020
- Media spending in Canada from 2007 to 2019, by medium (in million Canadian dollars)
- Leading paid search advertisers in Canada between June 2016 and March 2017, by number of clicks (in millions)
- Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars)
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)
- Advertising expenditure in Mexico from 2016 to 2019, by medium (in million U.S. dollars)
- Change in advertising spending in Mexico from 2010 to 2019
- Digital advertising expenditure in Mexico from 2014 to 2017 (in billion Mexican pesos)
- Leading advertisers in Mexico in 2017, based on advertising spending (in million Mexican pesos)
- Leading advertising categories in Mexico in 2017, based on advertising spending (in billion Mexican pesos)
- Toyota Motor advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Viacom's advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Microsoft Corporation advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Advertising spending of Nike in the United States in 2013, by medium (in million U.S. dollars)
- 21st Century Fox's advertising spending* in the United States in 2013, by medium (in million U.S. dollars)
- Advertising spending of the U.S. government in 2013, by medium (in million U.S. dollars)
- Advertising spending of Apple in the United States in 2013, by medium (in million U.S. dollars)
- Advertising expenditure in the United Kingdom (UK) from 2013 to 2017, by media (in million GBP)
- Change in advertising spending in Brazil from 2015 to 2018, by medium
- Distribution of advertising expenditure in Thailand in 2016, by medium
- General Motors advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Advertising expenditure in Thailand in 2016, by medium (in billion U.S. dollars)
- Advertising spending growth in the United States in 2015, by medium
- Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars)
- Distribution of hospitals, clinics and medical centers advertising spending in the United States in 2010 and 2014, by medium
- Value of mobile advertisement expenditure in Southeast Asia from 2016 to 2021 (in billion U.S. dollars)
- Newspaper advertising expenditure share in Indonesia from 2008 to 2015
- Television advertising expenditure in Bulgaria from 2007 to 2016 (in million U.S. dollars)
- Distribution of advertising expenditure in the banking, financial services and insurance industry across India as of May 2018, by channel
- Eli Lilly's direct-to-consumer (DTC) advertising spending in the United States in 2014, by medium (in million U.S. dollars)
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