Advertising spending in the U.S. 2021-2025, by medium

In 2021, the United States spent roughly 153 billion on internet ads, making it the largest advertising medium by far that year. By 2024, internet ad spending is projected to increase by approximately 30 percent, while spending on other ad streams, for example, newspapers and consumer magazines, is set to decrease.

North American ad spending

The United States is responsible for the majority of ad expenditures within North America. The entire continent spent a total of 143 billion U.S. dollars on internet advertising in 2020. Within the same year, North American companies will have spent close to 13.5 billion on radio ads, an amount that is projected to remain relatively stable in the coming years.

Ad spending vs. consumer time spent

In 2018, the percentage of time consumers spent on mobile was equal to the rate of ad spending in the United States, which was 33 percent. U.S. advertisers’ print ad spending share stood at seven percent, which indicates a loss, as consumers only spent three percent of their time reading printed media, such as newspapers and magazines.