Interest in seeing live content on DOOH screens in Great Britain 2020, by type

Published by Statista Research Department, Jan 5, 2023
According to findings of a survey published in early 2020, some 30 percent of respondents from Great Britain were interested in viewing live content alongside digital out-of-home advertising. Among the most popular types of content was breaking news, mentioned by 77 percent of survey participants. Weather updates and live transport updates were also common choices, at 72 and 66 percent respectively.

Share of consumers who would be interested in seeing live content on digital out-of-home (DOOH) advertising screens in Great Britain as of January 2020, by content type

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Release date

January 2020

Region

United Kingdom (Great Britain)

Survey time period

as of January 2020*

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

*The source did not provide information on the date of survey, the date used is the publication date.

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