Distribution of online retail sales in Japan in 2013, by category

Japan: most popular online retail categories 2013 The figure shows the most popular online retail categories in Japan, by reach of internet audiences. As of May 2013, 19 percent of Japanese internet users accessed online apparel shopping.
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Share of sales
Consumer electronics and appliances21%
Apparel18%
Media, toys and games13%
Food and drink12%
Furniture and homeware6%
Beauty and personal care6%
Home improvement and home care2%
Other22%
Share of sales
Consumer electronics and appliances21%
Apparel18%
Media, toys and games13%
Food and drink12%
Furniture and homeware6%
Beauty and personal care6%
Home improvement and home care2%
Other22%
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Description Source More information
The figure shows the most popular online retail categories in Japan, by reach of internet audiences. As of May 2013, 19 percent of Japanese internet users accessed online apparel shopping.
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Release date
November 2013
Region
Japan
Survey time period
2013
Supplementary notes
Other includes consumer healthcare products, tobacco products, pet food and pet care products, tissue and hygiene products, prescription drugs, sports equipment, watches, sunglasses, handbags, jewelry, antiques, souvenirs, collectibles, bicycles, candles, vases, picture frames, and pictures. Sales of services, subscriptions, travel and tourism, and tickets are excluded.

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