Japan: most popular online retail categories 2013

The figure shows the most popular online retail categories in Japan, by reach of internet audiences. As of May 2013, 19 percent of Japanese internet users accessed online apparel shopping.

Distribution of online retail sales in Japan in 2013, by category

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Sources

Release date

November 2013

Region

Japan

Survey time period

2013

Supplementary notes

Other includes consumer healthcare products, tobacco products, pet food and pet care products, tissue and hygiene products, prescription drugs, sports equipment, watches, sunglasses, handbags, jewelry, antiques, souvenirs, collectibles, bicycles, candles, vases, picture frames, and pictures. Sales of services, subscriptions, travel and tourism, and tickets are excluded.

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