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Market size of online advertising in China 2010-2020

Published by
Lai Lin Thomala,
Feb 23, 2023
In 2020, the market size of internet advertising in China amounted to around 497 billion yuan. The internet advertising market had been expanding with a double-digit growth rate in the past decade. The growth slowed down to 14.4 percent in 2020.

Market size of internet advertising in China from 2010 to 2020 (in billion yuan)

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Release date

February 2021

Region

China

Survey time period

2010 to 2020

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of February 2021).

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