Change in digital advertising spending worldwide from 2016 to 2018, by format

Digital ad spend growth 2016-2018, by format The statistic shows a forecast of the change in digital advertising spending worldwide from 2016 to 2018, broken down by format. The source projected that paid search advertising spending would grow by 12.5 percent in 2018 compared to 2017.
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20162017*2018*
Display13.7%11%8.7%
Online video48.6%34.3%24.5%
Social media46.9%30.8%23.5%
Paid search13.3%13.5%12.5%
Classified9.6%8.8%7.3%
20162017*2018*
Display13.7%11%8.7%
Online video48.6%34.3%24.5%
Social media46.9%30.8%23.5%
Paid search13.3%13.5%12.5%
Classified9.6%8.8%7.3%
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Description Source More information
The statistic shows a forecast of the change in digital advertising spending worldwide from 2016 to 2018, broken down by format. The source projected that paid search advertising spending would grow by 12.5 percent in 2018 compared to 2017.
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Release date
January 2018
Region
Worldwide
Survey time period
2016
Supplementary notes
*Forecast.

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