Content types used for marketing worldwide 2022

Published by Statista Research Department, Mar 20, 2024
During a survey conducted in 2022, 45 percent of responding marketing professionals stated that their most successfully performing type of content marketing was video. Short-form articles and success stories followed with 31 percent and 28 percent, respectively.

Most commonly produced content marketing types worldwide in 2022

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Release date

February 2023

Region

Worldwide

Survey time period

2022

Number of respondents

1,700 respondents

Special properties

marketers and business owners from 34 countries, with the majority working from the U.S., UK, Canada and Australia

Supplementary notes

The source does not provide a more exact date of survey.

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Statistics on " Content marketing worldwide "

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Other statistics that may interest you Content marketing worldwide

Overview

8

Generative AI's impact

7

B2B content marketing

8

Generative AI's impact on B2B content marketing

4

Spotlight: blogging

7

Further related statistics

16

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Statistics

Topics

Digital advertising in AustraliaDigital advertising in IndiaDigital advertising in CanadaDigital advertising in EuropeDigital advertising in North America
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