Online advertising as share of China's total advertising market 2016-2019

Published by
Lai Lin Thomala,
Dec 20, 2022
This statistic shows the online advertising market share of China's total advertising market from 2016 to 2019. In 2019, online advertising accounted for over a half of the total advertising market in China, in terms of market size.

Internet ad share of China's total advertising market from 2016 to 2019

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Release date

May 2020

Region

China

Survey time period

2016 to 2019

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Overview

5

E-mail advertising

7

Mobile advertising

8

Social media advertising

8

Video and display advertising

5

Other formats

6

Consumer behavior

6

Further related statistics

14

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