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Jägermeister - statistics & facts

Jägermeister is dark-colored herb liqueur, which is manufactured by Mast-Jägermeister SE in Wolfenbüttel, Germany. It was invented in 1934 and was introduced to the German market around one year later. The herb liqueur belongs to the bitter category and is stored in square, dark-green bottles with its trademark deer image displayed above the Jägermeister label.

Today, Jägermeister is very popular outside of Germany and has been widely exported since the beginning of the 1970’s. The company Mast-Jägermeister SE generated revenue of about 536.8 million U.S. dollars in 2016. Recent statistics show that 64 percent of product sales stemmed from European countries and 36 percent originated from outside of Europe in 2016. Worldwide, Jägermeister had a sales volume of around seven million 9-liter cases in 2020, and it was listed among the most popular spirits brands on social media in 2020.

One of Jägermeister's most important single market can be found in the United States. Jägermeister's advertising spending in the United States reached around 3.29 million U.S. dollars in 2019, a decrease from over 6.8 million in 2018.

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