Today, Jägermeister is very popular outside of Germany and has been widely exported since the beginning of the 1970’s. The company Mast-Jägermeister SE generated revenue of about 536.8 million U.S. dollars in 2016. Recent statistics show that 64 percent of product sales stemmed from European countries and 36 percent originated from outside of Europe in 2016. Worldwide, Jägermeister had a sales volume of around 8.5 million 9-liter cases in 2019, and it was listed among the most popular spirits brands on social media in 2020.
One of Jägermeister's most important single market can be found in the United States. In terms of dollar sales, the liqueur was ranked in the top 15 spirits list in the United States in 2015 and industry experts assume Jägermeister to gain further in prominence over the next years.