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Reaction towards online video ads among Vietnamese 2019

Published by
Minh-Ngoc Nguyen,
Jan 11, 2021
In a survey conducted among Vietnamese citizens, 40 percent of respondents stated that they watched the minimum duration of an online ad and then clicked to continue, while only five percent claimed that they watched the entire ad. In the same survey, respondents indicated that they were highly irritated by unexpected pop-up ads.

Actions taken when encountering online video advertisements among respondents in Vietnam in 2019

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Release date

October 2019

Region

Vietnam

Survey time period

May 2019

Number of respondents

860 respondents

Age group

18-47 years

Method of interview

Online survey

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Digital advertising in VietnamVietnamE-commerce in VietnamRetail sector in VietnamDemographics in Vietnam
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