In 2021, the online format of digital advertising which recorded the highest growth rate was social media, which increased the ad spend it attracted by nearly 29 percent, compared to the 2020 result. The three remaining formats - display, search, and social media - also reported positive two-digit growth rates.
Change in digital advertising spending in Sweden in 2021, by format
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Dagens Media. (January 11, 2022). Change in digital advertising spending in Sweden in 2021, by format [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1025492/digital-ad-spend-format-sweden/
Dagens Media. "Change in digital advertising spending in Sweden in 2021, by format." Chart. January 11, 2022. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1025492/digital-ad-spend-format-sweden/
Dagens Media. (2022). Change in digital advertising spending in Sweden in 2021, by format. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1025492/digital-ad-spend-format-sweden/
Dagens Media. "Change in Digital Advertising Spending in Sweden in 2021, by Format." Statista, Statista Inc., 11 Jan 2022, https://www.statista.com/statistics/1025492/digital-ad-spend-format-sweden/
Dagens Media, Change in digital advertising spending in Sweden in 2021, by format Statista, https://www.statista.com/statistics/1025492/digital-ad-spend-format-sweden/ (last visited June 28, 2022)
