Number of Pandora's active users 2009-2017

Number of Pandora's active users from 2009 to 2017 (in millions)

by Amy Watson, last edited Feb 11, 2019
Number of Pandora's active users 2009-2017 The statistic shows Pandora's active users from 2009 to 2017. At the end of fiscal year which ended on December 31, 2017, the online radio and music streaming service had 74.7 million active users, down from from 81.1 million two years earlier. In 2016, the cumulative listener hours for the streaming service reached almost 22 billion hours, marking the highest to-date. Pandora's revenue also hit a record high in 2016, with the company generating over 1.38 billion U.S. dollars.
Pandora - additional information

Pandora Internet Radio is a part of the Music Genome Project that provides a music streaming service as well as music recommendations. The Music Genome Project uses 450 attributes to describe a song and an algorithm that organizes a wide range of music. Currently, Pandora is only available to users in the United States, Australia, and New Zealand.

Since its launch in January 2000, Pandora Internet Radio has vastly increased its number of active users. As of December 31, 2016, Pandora boasted 81 million active users. In comparison, Spotify hit the 100 million user mark in June 2016, although this streaming service is also available in most of Europe and South America, parts of Australasia, and various other countries in the world.

Through the Music Genome Project, Pandora does not focus on genres of music, but interprets qualities of melody, harmony, rhythm, form, composition, and lyrics to determine music recommendations for its users. As a unique source of music, Pandora is used by almost a third of consumers monthly and almost a quarter use it weekly. In recent years, as Pandora has become more successful, the company’s revenue has reflected its broadening market. In the financial year 2016, Pandora’s revenue totaled 1.38 billion U.S. dollars, a figure which has risen sharply on an annual basis since the company’s launch. Pandora currently obtains most of its revenue through advertisement, subscriptions, and directing users to purchase music through Apple and Amazon. In 2016, the company's advertising revenue exceeded one billion U.S. dollars for the first time.
Show more

Number of Pandora's active users from 2009 to 2017 (in millions)

You need to log in to download this statistic
Register for free
Already a member?
Log in
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format

All Information
in one Presentation


Everything On "Pandora" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Pandora"
  • Financial overview
  • Advertising
  • Market situation
  • Audience
  • User behavior
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.