According to the most recently available data, the average amount of time spent listening to Spotify by the platform’s active users was 25 hours per month. The idea of spending more than an entire day per month streaming Spotify content might sound unbelievable, but internet usage is higher than ever and vastly supersedes time spent with radio, print media and even television. Streaming has become one of the most popular media activities in the world, and Spotify is the global market leader when it comes to digital music streaming.
Spotify and the music market
Spotify dominates the global music streaming market and offers artists serious amounts of exposure, with some musicians garnering audiences of several million each month. The company’s user base has increased dramatically, even in the face of antitrust complaints and competition from Apple Music, as well as users expressing concern over how little Spotify pays its artists.
According to the most recently available data, the average amount of time spent listening to Spotify by the platform’s active users was 25 hours per month. The idea of spending more than an entire day per month streaming Spotify content might sound unbelievable, but internet usage is higher than ever and vastly supersedes time spent with radio, print media and even television. Streaming has become one of the most popular media activities in the world, and Spotify is the global market leader when it comes to digital music streaming.
Spotify and the music market
Spotify dominates the global music streaming market and offers artists serious amounts of exposure, with some musicians garnering audiences of several million each month. The company’s user base has increased dramatically, even in the face of antitrust complaints and competition from Apple Music, as well as users expressing concern over how little Spotify pays its artists.
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Spotify. (February 28, 2018). Average monthly time spent listening to Spotify content among monthly active users worldwide from 1st quarter 2015 to 4th quarter 2017 (in hours) [Graph]. In Statista. Retrieved December 14, 2019, from https://www.statista.com/statistics/813876/spotify-monthly-active-users-time-spent-listening/
Spotify. "Average monthly time spent listening to Spotify content among monthly active users worldwide from 1st quarter 2015 to 4th quarter 2017 (in hours)." Chart. February 28, 2018. Statista. Accessed December 14, 2019. https://www.statista.com/statistics/813876/spotify-monthly-active-users-time-spent-listening/
Spotify. (2018). Average monthly time spent listening to Spotify content among monthly active users worldwide from 1st quarter 2015 to 4th quarter 2017 (in hours). Statista. Statista Inc.. Accessed: December 14, 2019. https://www.statista.com/statistics/813876/spotify-monthly-active-users-time-spent-listening/
Spotify. "Average Monthly Time Spent Listening to Spotify Content among Monthly Active Users Worldwide from 1st Quarter 2015 to 4th Quarter 2017 (in Hours)." Statista, Statista Inc., 28 Feb 2018, https://www.statista.com/statistics/813876/spotify-monthly-active-users-time-spent-listening/
Spotify, Average monthly time spent listening to Spotify content among monthly active users worldwide from 1st quarter 2015 to 4th quarter 2017 (in hours) Statista, https://www.statista.com/statistics/813876/spotify-monthly-active-users-time-spent-listening/ (last visited December 14, 2019)
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