Willingness to pay price point for digital film subscription services in the UK 2013

This statistic displays the price at which consumers were willing to pay for digital film subscription services in the United Kingdom as of May 2013, by legality group. Among those who consumed a mix of legal and illegal film content, the willingness to pay price point was 5.94 British pounds monthly for a subscription service.

Price consumers were willing to pay for digital film subscription services in the United Kingdom (UK) as of May 2013, by legality group (in GBP)*

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Sources

Release date

September 2013

Region

United Kingdom

Survey time period

March to May 2013

Number of respondents

5,444**

Age group

12 years and older

Special properties

Those who downloaded 100% legal, 100% illgeal and a mix of legal and illegal film content online

Supplementary notes

* The original survey question was: "Assume that the following online service became available… A monthly subscription service allowing you to stream/access unlimited films from any internet connected device. All the films you want would be available in near-DVD quality. The service would allow you to access the files offline. Assuming you would be allowed to cancel the service at any time. How likely would you be to subscribe at the following prices per month? "
** n (all 12+) = 5,444. Specific base sizes not provided.

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