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Time spent choosing a movie or TV series on a streaming service in Sweden 2019

In 2019, 53 percent of Swedes spent between zero and 15 minutes a week when choosing to watch a movie or TV series on a streaming service. For another 24 percent of respondents, between 15 and 30 minutes were invested on a weekly basis before they settled on something to watch. In comparison, three percent of Swedes spent three hours or more when deciding what to watch.

How long does it take you to choose a movie or a TV series on a streaming service in a week?

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Release date

August 2019



Survey time period


Number of respondents

6,500 respondents

Special properties's users

Supplementary notes

This question was phrased by the source as follows: "Hur lång tid uppskattar du att det brukar ta för dig att välja en serie eller film att streama i veckan?"

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Statistics on "Linear TV and video streaming in Benelux"

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