Time spent choosing a movie or TV series on a streaming service in Sweden 2019
In 2019, 53 percent of Swedes spent between zero and 15 minutes a week when choosing to watch a movie or TV series on a streaming service. For another 24 percent of respondents, between 15 and 30 minutes were invested on a weekly basis before they settled on something to watch. In comparison, three percent of Swedes spent three hours or more when deciding what to watch.
