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Leading TV commercial sales houses in the UK 2017, by commercial impacts share

This statistic shows the share of television advertisement impacts garnered by the leading TV commercial sales houses in the United Kingdom in 2017. A TV commercial impact is defined as one person watching an ad once. Sky Sales held the greatest share of commercial impacts that year at 33.92 percent.

Leading television commercial sales houses in the United Kingdom in 2017, ranked by share of commercial impacts*

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Source

Release date

March 2018

Region

United Kingdom

Survey time period

2017

Supplementary notes

* The source defined commercial impacts share as: "annual percentage share of total commerical impacts." A commercial impact is defined as one person watching an ad once and is calculated using BARB viewing data. For additional information regarding methodology, see here.
Figures do not add up to 100. The source provides data on additional sales houses.

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