Television advertising revenue in the UK 2012-2018, by format

This statistic shows the development of television advertising revenues in the United Kingdom from 2012 to 2018, and a forecast to 2020, broken down by format. In 2018, TV VOD advertising generated roughly 391 million British pounds of revenue. Total television advertising revenue was forecasted to increase over the following two years and was expected to reach 5.4 billion British pounds by 2020.

Television advertising revenue in the United Kingdom from 2012 to 2018, by format

TotalBroadcaster VODSpot advertising**
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Release date

April 2019


United Kingdom

Survey time period

2012 to 2018

Supplementary notes

* Data for 2019 and 2020 calculated on the basis of WARC/AA percentage growth forecasts.
** Figure for spot advertising in 2012 and 2017 onwards are not provided.
Figures for years previous to 2018 were published earlier by the source.

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