TV advertising spending in the UK 2012-2022, by format

Published by Statista Research Department, May 11, 2023
In 2022, total TV advertising spending in the United Kingdom reached 5.38 billion British pounds, out of which roughly 845.3 million was attributed to broadcaster video-on-demand advertising. TV ad spend is expected to decrease by two percent in 2023, while BVOD is forecast to grow by 3.6 percent that year.

Television advertising expenditure in the United Kingdom from 2012 to 2022, by format (in million GBP)

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Release date

April 2023

Region

United Kingdom

Survey time period

2012 to 2022

Supplementary notes

* Figure for spot advertising in 2012 and 2017 onwards are not provided.
Figures for periods prior to 2021 come from previous reporting.

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