In 2022, total TV advertising spending in the United Kingdom reached 5.38 billion British pounds, out of which roughly 845.3 million was attributed to broadcaster video-on-demand advertising. TV ad spend is expected to decrease by two percent in 2023, while BVOD is forecast to grow by 3.6 percent that year.
Television advertising expenditure in the United Kingdom from 2012 to 2022, by format (in million GBP)
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Other statistics that may interest you
Overview
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- Premium Statistic Television advertising spending in the UK 2011-2022
- Premium Statistic TV advertising spending in the UK 2012-2022, by format
- Premium Statistic TV net advertising revenue in the United Kingdom (UK) 2013-2021, by source
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Public broadcasters
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- Premium Statistic BBC's advertising revenue in the UK 2018-2022
- Basic Statistic ITV advertising revenue 2017-2022
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- Premium Statistic STV Group ad revenue 2018-2022
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Consumption
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- Basic Statistic Number of TV households in the UK 2013-2021
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- Premium Statistic Linear TV commercial impacts in the UK 2009-2022
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Consumer attitudes
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- Premium Statistic TV viewers' opinions of TV advertising in the UK 2022
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- Premium Statistic TV viewers' opinions on TV ad volume in the UK 2022
- Premium Statistic Features of TV advertising in the UK 2022
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- Premium Statistic Attittudes towards product placement in the UK 2023
- Premium Statistic Memorability of DOOH vs TV ads in Great Britain 2022
Spotlight: industry spending
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- Premium Statistic Automotive ad spend on television in the UK 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in the UK 2019-2021
- Premium Statistic Entertainment & leisure ad spend on television in the UK 2019-2021
- Premium Statistic Food ad spend on television in the UK 2019-2021
- Premium Statistic Healthcare ad spend on television in the UK 2019-2021
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- Growth of the global TV advertising spending 2013-2018, by platform
- TV advertising spending share in New Zealand 2008-2015
- NFL ad cost 2015-2016
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WARC. (April 27, 2023). Television advertising expenditure in the United Kingdom from 2012 to 2022, by format (in million GBP) [Graph]. In Statista. Retrieved June 03, 2023, from https://www.statista.com/statistics/301159/television-advertising-revenue-in-the-uk-by-format/
WARC. "Television advertising expenditure in the United Kingdom from 2012 to 2022, by format (in million GBP)." Chart. April 27, 2023. Statista. Accessed June 03, 2023. https://www.statista.com/statistics/301159/television-advertising-revenue-in-the-uk-by-format/
WARC. (2023). Television advertising expenditure in the United Kingdom from 2012 to 2022, by format (in million GBP). Statista. Statista Inc.. Accessed: June 03, 2023. https://www.statista.com/statistics/301159/television-advertising-revenue-in-the-uk-by-format/
WARC. "Television Advertising Expenditure in The United Kingdom from 2012 to 2022, by Format (in Million Gbp)." Statista, Statista Inc., 27 Apr 2023, https://www.statista.com/statistics/301159/television-advertising-revenue-in-the-uk-by-format/
WARC, Television advertising expenditure in the United Kingdom from 2012 to 2022, by format (in million GBP) Statista, https://www.statista.com/statistics/301159/television-advertising-revenue-in-the-uk-by-format/ (last visited June 03, 2023)
Television advertising expenditure in the United Kingdom from 2012 to 2022, by format (in million GBP) [Graph], WARC, April 27, 2023. [Online]. Available: https://www.statista.com/statistics/301159/television-advertising-revenue-in-the-uk-by-format/