U.S. generations: important ways to stay in touch with charitable organizations 2013

This statistic shows the percent of four different generations in the United States who find particular ways of keeping in touch with the organizations to which they donate important, as of 2013. According to the study, 34 percent of Gen Y, or Millennials, find emails and eNewsletters important, whereas 29 percent of Gen X, 26 percent of Boomers, and 26 percent of Matures found this important, for an average of 28 percent overall.

Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact

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Sources

Release date

August 2013

Region

United States

Survey time period

May 13-24, 2013

Number of respondents

1,014 respondents

Age group

18 years and older

Special properties

deployed and incoming sample controlled to be representative of the U.S. Census

Supplementary notes

Source defines the generations as such:
Generation Y: born 1981-1995
Generation X: born 1965-1980
Boomers: born 1946-1964
Matures: born 1945 and earlier.
Respondents answering "very" or "somewhat" important.

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