Use of event marketing in the U.S. 2014

The statistic presents data on the use of event marketing in the United States as of June 2014. During a survey, 14 percent of responding marketers stated that their event marketing activities brought a return of investment rate of 5:1.

Use of event marketing in the United States in 2014

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Sources

Release date

June 2014

Region

United States

Survey time period

June 2014

Special properties

among Fortune 1,000 marketers

Supplementary notes

* Versus getting funded out of other (existing) marketing budgets.
ROI stands for return on investment.
The source does not provide a date of survey. The date provide is a date of publication.

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