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Use of event marketing in the United States in 2014

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Use of event marketing in the U.S. 2014 The statistic presents data on the use of event marketing in the United States as of June 2014. During a survey, 14 percent of responding marketers stated that their event marketing activities brought a return of investment rate of 5:1.
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Description Source More information
The statistic presents data on the use of event marketing in the United States as of June 2014. During a survey, 14 percent of responding marketers stated that their event marketing activities brought a return of investment rate of 5:1.
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Release date
June 2014
Region
United States
Survey time period
June 2014
Special properties
among Fortune 1,000 marketers
Supplementary notes
* Versus getting funded out of other (existing) marketing budgets.
ROI stands for return on investment.
The source does not provide a date of survey. The date provide is a date of publication.

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